PR Made Simple
PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
Episodes
66 episodes
65. Storytelling and Your PR (and why it's not what you think it is)
Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building.In this episode:Why storytelling do...
64. Knowing What You Want To Get Known For: The positioning piece that changes everything
Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.In this episode:Why this isn't just a beginner problem, even...
63. Not all PR is Good PR: How To Focus On What Actually Works For Your Business
Most founders think more PR equals better results. It doesn't.In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transfo...
62. What's working? Q1 reflections and what I'm taking into the rest of 2026
Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026.In this episode:
61. The PR you're already doing (without even knowing it)
Think you don't do PR? Think again.In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for the...
60. Beyond Press Coverage: The Real Business Impact of Strategic PR
The last few episodes we've talked about what's holding you back. Today we're flipping it.Because PR and authority building IS working - and I've got the evidence to prove it.In this episode Pippa dives into what's actually ...
59. How I turned two PR opportunities into months of authority and credibility (and how you can do the same)
How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)Most people think PR is one and done. You get press coverage, you post about it, you move on. B...
58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)
Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're look...
57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye
If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purpos...
56. The One Thing Stopping You From Getting Known as THE Expert
In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. In this episode:Why th...
55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)
You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.The people getting those opportunities? They're not braver than you. They're not more qualified. They're just h...
54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business
Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from every...
53. PR Success Story: Getting Known by Doing What Actually Works with Caroline Copp
Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and wh...
52. How to make 2026 the year you get known: Your new year pep talk on making it happen this year
You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.Small business PR strategist Pippa Goulden shows you how to actually make it happ...
51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter
PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business landing features on Sky News, winning multiple awards and creating impactful campaign...
50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline Britton
Welcome to 2026! Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good.
49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind
The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard less...
48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton
Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. She's also one of Pippa's 1-2-1 Accelerator clients. In this conversation PR expert Pippa Goulden and Dr An...
47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026
Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach.In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She sh...
46. The Visibility Myth (And What Successful Business Owners Focus On Instead)
You're showing up. You're putting yourself out there. People see you.But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field?In this episode, PR expert Pippa Goulden de...
45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and Ocado
What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR....
44. What To Do Now: How To Get Known In 2026
Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now.If you've spent 2025 feeling frustrated—knowing you shou...
43. The Trust Recession And Your PR Advantage
Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram...
42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling
Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's...
41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space
Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.In this inspiring episod...