PR Made Simple
PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
Episodes
22 episodes
21. 15 Minutes to PR Success: The Simple Habits I Swear By
In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy ent...
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Episode 21
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13:56
20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)
In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're findi...
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Season 1
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Episode 20
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14:57
19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncovered
Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget?In this episode of PR Made Simple, Pippa Goulden discussed the effectivene...
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16:01
18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)
Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). ...
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14:35
17. My Biggest PR Win: What You Can Learn for Your Own Biz
In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show. From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity.
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20:32
16. Your Subconscious: Your PR Success Secret with Rebecca Haydon
Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise. In this episode, I'm sitting down with The...
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Episode 16
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37:30
15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs
In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Jani...
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Episode 15
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39:33
14. Get Your 2025 PR Set: Make This Your Best PR Year Yet
In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actiona...
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17:23
13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip Dawes
In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and ...
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Episode 13
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38:15
12. Working With Influencers with Cat Sims
This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking ins...
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Episode 12
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47:59
11. Authentic PR and Learning By Doing with Hayley Southwood
In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and even...
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Episode 11
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39:34
10. Why Your PR Isn’t Working—And How to Fix It
In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunk...
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Episode 10
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20:06
9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)
In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital...
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17:39
PR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya Velusami
Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.Priya's PR journey is a brilliant example of a small business owner who's used PR to...
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Episode 8
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33:59
7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline Britton
Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. Get ready to dive deep into Caroline's own j...
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Season 1
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Episode 6
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40:20
6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PR
Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. She talks about the power of taking actio...
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Season 1
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Episode 6
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15:59
5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers
In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to he...
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Season 1
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Episode 5
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46:03
4. Let's Get Your PR Started
In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.Pippa walks us through everything you need to have in place before you start, from the ...
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Season 1
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Episode 4
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18:52
3. All the different PR routes (it's not just press!) and how to know which ones to use for your business
Want to do PR for your business but feel a bit overwhelmed about the different ways to do it? In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones...
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Season 1
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Episode 3
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19:08
2. The PR Myths That Are Stopping You From Starting
In this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business. Whether it's thinking you need a big budget, a little black book of co...
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Episode 2
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14:48
1. What is PR? And What Will It Do For Your Business?
Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do. Well not anymore. In this episode we get to the bottom of what PR actually is.
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Episode 1
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16:32