This transcript is generated by AI - apologies for any mistakes

Pippa Goulden (00:44)
Lauren Mucklow is the co-founder of What She Said, a modern ecosystem of growth supporting female service-based business owners at every stage of their journey. With over two decades of senior leadership experience Lauren specializes in helping founders gain strategic clarity, stronger positioning, and sustainable commercial growth.

Pippa Goulden (01:02)
So welcome Lauren to PR Made Simple, how are you?

Lauren (01:06)
I am wonderful. Thanks so much for having me, Pippa. Delighted to

be here.

Pippa Goulden (01:09)
it's great. We've tried to record this a few times and various things have got in the way, haven't they? So I'm glad that we've finally made it. So I have introduced you, but go on, tell us in your own words. Tell me about your business and what you do and who you work with.

Lauren (01:23)
Sure. So what she said supports female founders from solo to scale up. So we've got two different arms of the business. We've got our collective, which focuses on solo service-based founders. We attract a lot of freelancers, consultants, coaches, those who are out there supporting other businesses. And then we've got our strategic consultancy. And so with that, work with scaling businesses.

anywhere from sort of three to 50 employees kind of pass that startup stage into the messy middle of growth and are really kind of ready to invest in strategic support to grow.

Pippa Goulden (02:00)
Amazing.

And so let's talk first about your own PR and then we'll come on and talk about kind of what you see within the organizations and the businesses you work with. But so you did get known, which is my six week group sprint and you've since joined my PR membership. So why was it important to you to kind of step up, do your own PR? What was your thinking behind like making that move?

Lauren (02:22)
So I think I really thought about my own buying behaviours and you know I buy from people who I know, like and trust and if I don't know them, know them then I buy from people who've done a really great job at building credibility, authenticity so I feel like I know them and essentially that's what I wanted for myself and you know for what she said.

And I think understanding how PR plays a role within that was the driver, I'd be lying if I said cost wasn't a factor as well. We are a bootstrap business and we're looking for affordable ways to be able to really move the dial. And I think that's what the Get Known Sprint and since the PR membership has offered us.

Pippa Goulden (03:06)
Yeah, yeah, it's so interesting, isn't it? And I've really encouraged people to do that, is to have a look at, say, the last five things that you invested in and how you found them. And, you know, it might be that you bought a lipstick off Instagram because you saw an influencer wearing it, but...

anything that you've invested in from a high ticket or a higher price point, it's highly unlikely that you've seen them on Instagram once and gone, yeah, I'm in, I'm done. We don't buy like that. And especially now, things have changed so much more. Five years ago, you probably could just launch on Instagram and sell, but the buying habits have changed so much. I think it's really interesting that you've said that about getting to know people, but also being able to deep dive and show that they do actually know what they're talking about.

important

isn't it?

Lauren (03:53)
Yeah, especially when you're buying, you know, I'm talking about service and people-based businesses, you know, you're buying expertise, you're buying knowledge, you're buying experience, you're not buying a lipstick or whatever. I mean, yeah, I've definitely made a few impulse purchases myself in the past on, you know, an Insta ad or whatever, but to be honest, I've never really had any major success with those either and they've just always sat in the drawer or whatever. But I think when you are investing in

business growth or investing in someone's knowledge or expertise, then you do need that credibility, that trust and that knowledge.

Pippa Goulden (04:29)
Yeah,

it's such a good point. And how have you found doing your own PR? Like what have you figured out what works for you? What doesn't? Have you found a rhythm or is it, you know, what's your PR style? Because we all have our own.

Lauren (04:42)
We do

and I am probably not your poster girl for the daily weekly PR rhythm which I know you promote Pippa so I'm very sorry. I am getting there but I think I am more sporadic bursts of effort but I do think there is something to be said about being a bit more opportunistic and reactive you know I do

engage in an intentional scroll and that kind of often you know, honor some great opportunities that I'm in a position to you know, respond to and be reactive to. You know it's funny actually because this morning I literally just did a pitch to speak at the Lisbon Startup Summit because I was just having a little browse and I was like they haven't got anything focused on female founders, I'm going to pitch. So I think that is probably more my current style although I am.

making strides towards getting it into a bit more of a weekly daily rhythm.

Pippa Goulden (05:35)
Yeah, I mean, the only reason I really advocate that is so that you make it a habit and so it doesn't fall off and then you never get back to it. You know, I think there is definitely something to be said for going in bursts and having a big like energy behind it because I do think as well when you're in that right frame of mind and you are like, right, I'm going for it. I'm going for it. This is like I've got an hour window and I'm just going to start pitching and I've seen an opportunity that you kind of get that that energy burst. You know, that is absolutely totally

valid and you know I did it the other day actually for my got this big event in November called Get Known Live and I was waiting I was like half an hour early for an event I was speaking at so I was kind of just on my phone and I saw and it all will be revealed but I saw that this person was moving on from her very big job

I thought, you know what, I'm just gonna message her and see if she wants to speak at Get No Live. She's speaking at Get No Live and I, if I'd been sitting at my desk

Lauren (06:33)
Amazing.

Pippa Goulden (06:34)
doing, you know, my planned...

media

routes, all of that stuff. You know, I probably wouldn't have thought to pitch to her, but I was just, like you say, having a scroll, but I was then intentional with it. And I think that's the difference with what you're saying is use the time when you're doing things intentionally and that's what you're doing. You're spotting opportunities and you're not going, I'll pitch for that in two weeks. You're going, right, I'm going to do it. And I think because you've learned how to do it and you've got that core knowledge and you know what you want to get known for, you know what are going to be the right opportunities for you, it means that you can actually do it in a

more of an ad hoc way. You're not doing 50 minutes a day or an hour a week or whatever it is but you are doing it and you're going to be doing it consistently because you're now, your antennae are looking out for those opportunities for you and that's all I want people to be doing.

Lauren (07:23)
That's it, I think that's exactly it. I'm definitely heightened to those opportunities and sort of either see more of those opportunities when I am having a snoop around or yeah, they're just kind of higher up on my radar because of the work that we've done. yeah, absolutely.

Pippa Goulden (07:37)
Yeah. Yeah. And also rather

than looking at them going, that would be nice. You're going, I deserve a spot on that.

you know, why aren't they talking about female

Lauren (07:46)
Totally. Yeah.

Pippa Goulden (07:47)
founders at that event? That's ridiculous. They need to be doing that. And I think that's often, and you probably see this with the founders that you work with in different ways, but I think often as small business owners, female founders, well, I see it a lot, people kind of apologizing for wanting to take up that space rather than seeing that they actually

Lauren (08:05)
Yeah.

Pippa Goulden (08:06)
have a really valid contribution to whatever that is and actually seeing themselves as an equal. And I think as soon as you start seeing yourself as an equal,

changes, there's a shift in the way you pitch yourself, all of that kind of stuff and that massively plays off to the person on the receiving end.

Lauren (08:22)
Yeah, 100%. I talk about this with one of the other, with one of my other points, but I think I was turned 43 a few weeks ago and I think I've just got to the point where I care a little bit less as well about what people think. So it is easier to send those, those pitches and I don't sort of stress out about a no or being ghosted or yeah, a lack of response. It's just...

Pippa Goulden (08:47)
Yeah, exactly, because you realize it doesn't

matter.

Lauren (08:51)
Yeah exactly it doesn't matter, I don't really care what the person on the other end thinks you know if they

Pippa Goulden (08:55)
Yeah.

Lauren (08:56)
like it then great and if not then that's okay too.

Pippa Goulden (08:58)
Yeah,

exactly. And so what do you think PR is doing for your business then? Can you see the impact that it's having kind of long term, short term? Can you can you feel that kind of that shift in in in it?

Lauren (09:11)
Yeah absolutely, mean longer term it is that credibility piece you know can slowly feel that starting to build the credibility you know there's more evidence there that we're being picked up kind of in the right places. I think shorter term though what I've noticed is that it's opening the door to new audiences you know it's so it's so hard to sort of cut through to new audiences and as I said before with that whole you know know like and trust

you've got to work really really really hard to you know get people to buy in understand what you do and want to work with you so opening the door to new audiences that's been definite big tick and I think the other thing that I've been really grateful for is is the content side of things you know appearing in

you know, an article or on a podcast, it's giving you that point of view, it's giving you that opportunity to sort of share that content and have something to say, which I'm obviously a massive advocate for. It's not just regurgitating the same stuff over and over again and shouting into the void, which I know quite a lot of us feel that sometimes just showing up, you know, on LinkedIn or whatever can be a bit like.

Pippa Goulden (10:24)
Yeah, absolutely. I think also doing that step at the beginning that we do with the positioning and realising, like deep diving into what you want to get known for, that also creates conversations, whether it's you're having a conversation with somebody else on their podcast about that kind of area of your expertise, or it's just giving you more content. Like, I don't know if you find this with the people that you work with, but often people start almost the other way round and they'll be like, I need to think of some content today. So, and then they work backwards.

from there rather than actually starting with the positioning piece and what they want to get known for and building everything out from there.

Lauren (11:01)
think this is probably one of the biggest areas of alignment that you and I have got because

I feel so passionate about supporting women get to a place where they do have real understanding of who they are, what they do, who they serve, why they do it, the transformation they create and all of that foundational work that, you know, was a big part of the Get Known Sprint as well. I think once you've got that, it's so much easier to do your content pillars, you know, know what you want to be known for.

have a point of view, all of those things just fall into place when you've done that foundational work. So yes, massive champion of that.

Pippa Goulden (11:40)
Yeah, absolutely. And

have you learned anything from you, like about you and your business from doing your own PR? What's it kind of teaching you as you're doing it?

Lauren (11:50)
It's probably a reminder that understanding your target audience and your ideal client is absolutely essential. A big shift for us with what she said was when we did decide to exclusively support female founded owned and led businesses and knowing that our sweet spot particularly on the consultancy side was

you know, creative minded businesses and agencies, which has obviously a lot to do with my background and my co-founder Katherine's background. But once again, once you know who you're talking to, it's so much easier to show up where they are, know where they hang out, know what they listen to, know what they read, know the events that they're going to go to because you know who they are. If you're talking to everybody, you're talking to no one. I know that's like a really overused kind of phrase, but it's just so true.

Pippa Goulden (12:41)
Yeah,

it really is. And I was just thinking, because we met at a networking event, didn't we? And I think we'd like we connected online and then we met in real life at a networking event and we got to know each other through that. And then you've done Get Known and then we're doing something together in January, which will be great. So

Lauren (12:59)
Yay!

Pippa Goulden (13:00)
it just shows, doesn't it, like the power of getting out there, having conversations with people like, you know, we can be so closed off just working

at home or in your co-working space in your little bubble and actually going out and meeting people what and that's that kind of leads me on to my next point that is you've done and I've seen this from when we first met is really establishing yourself within the female founder community and you do lots of events online and then in person in the northwest that kind of brings the community together both in person and on online like why do you think that's so important and then how do you think that's helping you to get known for what you do?

Lauren (13:39)
It's so funny because when what she said sort of first started out I was like absolutely adamant that it wasn't going to be just a north west thing or you know really regional based on where I live.

I had a strong network in London, but also the, she said, collective. Our members are solo, you know, they're working from home, they're based in all corners of the UK. So we really didn't want to alienate anybody by only running events, you know, in one location. As you said, we do lots of virtual stuff, but my background is events. So I'm massively, you know, always going to be a champion of bringing people together sort of face to face.

We do do lots of events in the North West now and I think one of the reasons why is because it's actually really lovely to bring some of the bigger stuff up here when absolutely everything does tend to be in London and we are working really really hard to kind of hit more cities throughout the UK. Edinburgh is on our radar, Leeds is on our radar, we're really hoping to take more of our in-person events to other destinations.

Pippa Goulden (14:42)
you know it makes sense to do it where you live right because it's a lot easier and you know

Lauren (14:47)
It is and

there's a fantastic network and community here and that absolutely does help build the credibility and the authority as well. We love working with businesses close to where we live of course that makes perfect sense but we just hope to be accessible to everyone.

Pippa Goulden (15:05)
Yeah, absolutely. And so what would you say to other founders who are thinking about doing PR for their business and haven't got round to it yet or are like holding themselves back? What would be your tips on getting started?

Lauren (15:16)
I it's not this big scary thing that maybe it's sort of perceived to be. Or that's certainly, you know, how I found it. You are just talking to other human beings at the end of the day. I think probably one of the biggest takeaways for me, particularly from the Get Known Sprint, was just opening up my mind a little bit to...

all the different types of PR and talking about the whole collaborations with other communities and I know that Lucy Wolfendon was one of the first people that I kind of met for a coffee when I first started out as well and I know that she's talked a lot about dancing on each other's dance floors and that was a big part of the strategy as well so it's not just about getting a three page feature in a magazine, there's lots of different routes which I think...

think again would make that more accessible to people if they understood the whole sort of opportunity.

Pippa Goulden (16:08)
Yeah, absolutely. And often,

I mean, it depends on your business, it depends on your strategy and all of that stuff. But, you know, often those networks, collaborations will do more for you in terms of growth than a article in a magazine. You know, that's going to help you from a credibility piece. And when people are doing their deep dive into you and, you know, showing that you know what you're talking about. But actually, in terms of putting bums on seats, I'm sure you're saying for me, in my business, it's that stuff that really shifts the dial for me rather than the

the magazine articles.

Lauren (16:40)
Yeah, 100%. That's definitely where we've seen the difference for sure.

Pippa Goulden (16:45)
And do you find the female founders you work with hold themselves back in various different ways? Is that kind of a common theme that you're seeing?

Lauren (16:52)
I think the themes tend to be that everybody knows what they should be doing but it is difficult especially when you are working by yourself to create the space within your business to actually do it and that is one of the things that we really try to

shout about whether you are working solo, whether you are a scaling business, creating space to work on your business instead of in it is just absolutely key. Because otherwise I think you can just sit down for a day's work and be like, my God, where the hell do I start? I don't think you need a 25 page growth strategy document. I think you just need clarity.

there's no point diving into solutions before you actually know what the problems are. So I think clarity is massive. think accountability is massive. Yeah.

Some women I think maybe struggle with confidence more than others, which again can come in different guises as well. Yeah, there's some of the themes that we

see for sure.

Pippa Goulden (17:46)
Mmm.

Lauren (17:47)
The one thing we absolutely do at what she said is we try to adapt all of our products and services based on feedback from...

our community in terms of what they need to grow their businesses. So it's always very kind of reactive listening to what the challenges are that they're facing and adapting accordingly.

Pippa Goulden (18:03)
And are you finding

those challenges are changing through, you know, over the course of the time that you've established what she said? What are you seeing the shifts going towards?

Lauren (18:13)
I I mean, one of the shifts, we've been discussing this recently, we do run an accountability club. So it's essentially like a group coaching program that I host. And we have a number of people joining various kind of different sessions. One of the things we're talking about is how hard it is to create sales now. You can't just...

post an ad and expect 10 people to buy or you can't just decide to do an event and expect to get, you know, bumps on seats. There's a lot more hard work and energy and effort having to go into converting sort of like every single sale. So I think that's why you do need more of this, you know, foundational work completely sorted. So, you know, exactly who you're to, you know, you need that credibility. You need people to...

know who you are and consider themselves working with you.

Pippa Goulden (19:07)
Yeah, absolutely. And so when you're helping businesses scale, which you do in lots of different ways, how do you identify what the issues are and where they need the most support? how do you know what the business needs for scaling

Lauren (19:20)
So our kind of signature product, I suppose, is the Clarity Audit for our consultancy clients. And that is essentially a big business deep dive across all areas of the business, but we sort of bucket them into six focus areas. We genuinely go in and spend a day with the founders. And it's quite a tiring day, but in a good

Pippa Goulden (19:42)
Mmm.

Lauren (19:43)
way, because we do ask...

a lot of probing questions to really get to the roots of the challenges. We talk about the vision for the business, where they want to get to, is that an exit, what does that look like?

interview team members if that's appropriate, we interview clients if that's appropriate and all of those findings kind of come together in one big chunky roadmap and there's the option then to either execute that with a kind of full growth plan or obviously they can use us to support them in executing that which is nine times out of ten what happens because it is really really difficult to work on your growth without external support.

Pippa Goulden (20:17)
Yeah. Yeah,

it's so interesting. do you find, I mean, this is, just being nosy now. Do you find

that the

Lauren (20:24)
Yeah

Pippa Goulden (20:25)
problems that the founders think they have are the problems that they actually have? Or is there sometimes a misalignment

Lauren (20:30)
Hahaha

Pippa Goulden (20:32)
with what they think and what actually the reality is? Yeah.

Lauren (20:36)
Yeah, sometimes

there is and quite often it is something slightly different and honestly it does come back quite often to the bit around not actually having a really really clear grip on who they are serving, who their target audience is. Sorry I'm banging on about this a lot but really getting good clarity on.

Pippa Goulden (21:00)
Yeah.

Lauren (21:01)
who they serve as a business and the transformation that they create. That can be one challenge. Challenges around their numbers and visibility of their financials and their commercials. Quite often there's not a commercial growth plan in place and that's obviously something that we can support with. We look at founder visibility and voice so we do kind of tap into the appetite there for

getting a bit more known for what they do. Sometimes we work with founders who've never posted on LinkedIn and really just haven't even tapped into the world yet have built a successful business.

But sometimes that presents an amazing opportunity because it's an area that they haven't chosen to focus on before and now this is like a whole new world kind of opening up to them.

Pippa Goulden (21:42)
Yeah.

Lauren (21:44)
Yeah, quite often the businesses hit a growth plateau.

you we work with businesses that have been going for sort of 10, 12, 15 years, but haven't necessarily seen any, you know, increase and they want to change that. So, yeah.

Pippa Goulden (21:58)
Yeah, it's so interesting, isn't

it? And I think that's something that I see quite a lot that I think a lot of people think that like the get known work where we look at the positioning and you know what you want to get known for and do that kind of deep dive. I think a lot of people think that that's for like new businesses, but it is quite amazing the number of six and seven figure businesses that I've worked with where actually either they've never really done that work because everything's just gone really quickly and they've scaled and whatever or they've evolved their business so much that what

they started out with is so different to where they are now and actually that piece of the puzzle is often the sticking point when when they are trying to grow and scale and attract bigger media clients or whatever it is because if you don't know what you want to get known for then it's really hard to do that work and to put yourself in the right places and to for people to be able to talk about you in a room and recommend you because they can't really explain what you do if you can't explain what you do then no one else is going to be able to do you see that a lot with the

people that you're working with.

Lauren (22:59)
Yeah, a lot. is, and as he said, is that, you know, they've been going for a long time. Things have evolved, things have changed, things have shifted. And, you know, that foundational work hasn't necessarily been revisited, you know, since the outset. Little tweaks and updates have been made kind of here and there, but actually there's never been that point when you've, you know, gone back and revisited it. But I think what we love is when, you know, founders or leaders have identified that, you know, that is an area that needs attention.

we can work on that together as they see that as being a key, know, unlocker of growth, which is absolutely

Pippa Goulden (23:32)
Yeah.

Lauren (23:33)
brilliant because it will be 100%.

Pippa Goulden (23:35)
And I

think the work that you do in a similar way to the work that I do is being able to have those external eyes on a business. And often the answers are quite obvious, aren't they? I mean, obviously you kind

Lauren (23:45)
Yeah.

Pippa Goulden (23:46)
of do need to get to know the business and deep dive into it. But sometimes when you're working in that business, you can't see the wood for the trees and actually having somebody who's got that external experience. And that's something that I've really learned myself in my business over like heading towards six years. You know, the first few years I tried to do it all myself.

and then I realised that I couldn't do it all myself and actually I didn't want to do it all myself and I think I didn't what I didn't want to do was employ people but actually by bringing the right support in my business whether that's like my VA support or it's external experts who can help me see the right routes and the right strategies or the right they've got specialist expertise it's been amazing for me from a growth perspective and I think often we're quite blinkered there aren't we?

Lauren (24:31)
I you know, I was very fortunate. I sort of grew up in agency world where we did have, you know, strategic advisory board members. I've myself done, you know, coaching qualifications, so value the power of coaching and external support. And I think that's obviously why I've chosen to

Pippa Goulden (24:49)
Yeah.

Lauren (24:49)
go down the route of setting up a consultancy, because I know the power of bringing in external support and I really strongly about the difference that that can make. don't...

believe anyone should go out there and try to do it all by themselves. It's just too hard. And I think,

Pippa Goulden (25:06)
Hmm.

Lauren (25:06)
you know, particularly as women, we've got so much else.

you know, that we're having to navigate that getting that support network. It doesn't have to be big fat investment in strategic consultancy support. It can be, you know, an accountability buddy. can be a coach. It can be a mentor. It can be, you know, a shadow advisory board. Like whatever works for you. It's a business.

Pippa Goulden (25:30)
Yeah, there's so many different ways to cut it, isn't there? But I think when you've come from like a more corporate, traditional background, where everything's done in, you know, an old fashioned model,

Lauren (25:40)
Yeah.

Pippa Goulden (25:41)
it's often hard to know what kind of support is out there. But I think that's what's amazing about the business you've created is that actually you've got various different.

pockets and ways of supporting businesses at whatever level and whatever their ambitions, whatever they're wanting to do with their business, you support them through those different ways, don't you?

Lauren (26:01)
Well, thanks for calling that out, Pipit. Sounds like I've done a reasonable job at our positioning because yeah, it is exactly that. You know, I think

Pippa Goulden (26:05)
There you go!

Lauren (26:09)
there's options there to support at every stage of growth, you know, if you want.

free collective great come on in we've got community we've got resources we've got you know networking events if you want a little bit more support we've got the accountability club and if you are you know they're scaling business we've got the strategic consultancy support that you need so yes you've got it bang on thanks

Pippa Goulden (26:31)
Amazing. So what would

you say are the key factors for growth for scaling businesses?

Lauren (26:38)
clarity.

Pippa Goulden (26:39)
Yeah.

Lauren (26:41)
Noah said it before, and yes, it is one of our signature products, but it is for a reason. Don't believe that you can dive straight into solutions unless you have got absolute clarity on where your growth challenges are.

prioritisation, understanding what to tackle first, I think is another real key part of that. It's so tempting to want to do everything, but understanding what is going to move the dial, I think helps you, yeah, prioritise effectively. I don't, as I said before, don't believe that you should do it alone. So investing in the right level of support, whether that is a VA, whether that is a coach, whether that is...

you know, you know, in-depth support, whatever that looks like, I think they're the three things for me.

Pippa Goulden (27:28)
Yeah, absolutely. And what are the key things that you couldn't run your business without?

Lauren (27:33)
there is like a million. I'm going to give like a really boring answer here. think having a really decent at home office setup is definitely key. I do like to be able to come in and, you know, shut the door off to the washing and the dishes and all the other stuff that can just firmly stay in the other room whilst I focus on work.

a really cheesy answer again. Catherine has recently joined me as co-founder. So that has been an absolute delight and definitely couldn't run the business without her as well as

yet other people within our network that just provide a ridiculous amount of support just got an unbelievable brand and design partner who has kind of done everything for us since the outset. A fantastic VA who supports us with so much and a lot of the kind of the technical stuff behind the scenes that

I absolutely hate so she's a joy as well. And again, yes, I'll really cheesy but I set the business up for quite selfish reasons. You know, I'd left, I'd always be in an employment, like always had a job so.

Entrepreneurship and setting up my own business is relatively new to me. Business growth isn't new to me. I've done that my whole life, but actually, you know, setting up a business was relatively new. So having the collective, having the women within the community that were, you know, sparing me on every day and other reason why we exist is just, yeah,

couldn't

Pippa Goulden (29:06)
Yeah,

Lauren (29:07)
do that without them.

Pippa Goulden (29:08)
yeah, and I think that's so important, isn't it? Like finding...

your community, whether you're creating that community yourself or you're finding it externally in various different ways, I think for me has been so important because the thing that I miss the most about my old life was being surrounded by people every day. But I've actually just surrounded myself with people that I'm probably more aligned to anyway, in terms of relationships

Lauren (29:32)
Yeah, exactly.

Pippa Goulden (29:34)
and friendships and that kind of thing. But also like who just get it. Like they understand what

Lauren (29:38)
Yeah.

Pippa Goulden (29:39)
it's like in a way that I don't think anyone

else does.

Lauren (29:43)
100 % and you know, ironic collective there are.

loads of female founded or focused businesses. Like go and find the right one for you. You know, what I love about the female founder, you know, community is that there are loads of us and it doesn't matter because we're all in each other's communities. We're all supporting each other. We're all dipping in and out to the bits that, you know, work well for us. So yeah, get, you know, get on in there. Find your, find your crew. because it can be, I think, quite lonely without it.

Pippa Goulden (30:16)
Yeah, absolutely. And so what does the rest of 2026 have in store for you? What's the, what the focus is for you?

Lauren (30:24)
my goodness, we've got a lot. We've got a really exciting event coming up in Manchester which is an AI building workshop. So that's going to be fun. Then I've actually got a really nice holiday to look forward to. So yes, I

Pippa Goulden (30:39)
Good.

Lauren (30:40)
can't wait. And then...

October we've got another couple of events, one in Manchester, one in London. That is our Money Matters Unfiltered. So we're going to get access to a money coach, an accountant and Catherine who is sort of all commercial and upside of the business. So that will be exciting.

Yeah, we're onboarding some new consultancy clients, incredible female founded businesses, which I'm just really, really excited to work with and help support them with their growth. Yeah, more growth within the collective, lots more PR, obviously. Yeah,

Pippa Goulden (31:19)
Of course. Amazing.

Lauren (31:21)
I think all of that will keep us busy.

Pippa Goulden (31:24)
Yeah and

also I mean we should talk about it now really shouldn't we? We're planning to do Get Known In A Day which is like my signature in-person day. We're

Lauren (31:31)
Yay!

Pippa Goulden (31:32)
going to bring it up to the north west and we're just finalising dates but looking at doing it in January in the north west so Lauren

Lauren (31:39)
Yes, very exciting.

Pippa Goulden (31:42)
is going to help me kind of bring it north basically to my home,

Lauren (31:46)
Bring it north.

Pippa Goulden (31:47)
my homeland.

Lauren (31:49)
I love it. Yeah, no, really excited for that one. Something to look forward to in January for sure.

Pippa Goulden (31:54)
Yeah, I

know. Well, it's going to be here like sooner than we realize, isn't it? I mean, it's crazy.

Lauren (31:59)
Yeah, I know. Definitely.

Pippa Goulden (32:01)
And lastly, what was your experience of Get Known and what would you recommend it to people?

Lauren (32:07)
I would 100 % recommend it. think just building on the point earlier, I think it was really a

valuable deep dive into the foundational aspects of your business. So if you do want to spend some time getting really clear on what you do, who you do it for, why you do it, the transformation you create, all of those things, I think there's a really, really important part of Get Know which focuses on that. you can't really do, in my humble opinion, can't really do PR as well as you might think without that.

But I think it was also for me personally just the big fat kick up the bum that I needed to just kind of get moving with all things PR. So yeah, for that, I always be grateful for what it gave me and would definitely recommend it to others.

Pippa Goulden (32:55)
thank you. I mean it's been amazing watching you fly since then as well and seeing you growing the business and all the different things that you're doing with it. So well done you and thank you for sharing on PR Made Simple.

Lauren (33:09)
Thank you so much for having me.

Pippa Goulden (33:11)
See you soon!

Lauren (33:13)
Bye!

Pippa Goulden (33:14)
I hope you found that conversation with Lauren inspiring. She has done such a brilliant job of stepping up and owning her authority and getting known for what she does. It's been so great to watch her since we first met a few years ago at a networking event and watching her really take on that role and build her business. It's just amazing. So go follow her, go find out about what she does. And if you want a piece of that pie for yourself, come on into my DIY PR membership, use the code pod 50 to get

50 % off your first month. My one-to-one accelerator, I am now enrolling people for September and beyond and also Get Known is back in the autumn so if you want to do my six-week sprint just like Lauren did,

info will be coming out very soon. Join the wait list in the show notes because there will be a little cheeky offer coming out for people over the summer who are on that wait list. So...

I will see you again soon for another episode of PR Made Simple.