This transcript is generated by AI - apologies for any mistakes:

speaker-0 (00:43)
The is the co-founder of NE Family Law, a leading family law specialist practice. Emma is a resolution accredited specialist family solicitor with 18 years of experience helping individuals and couples through separation and divorce, including mediation, children and financial matters. What sets Emma apart is her focus on empowering clients with the knowledge they need, tailored to their specific situation so they can make informed decisions about their future, all while keeping children at the heart of every decision.

Over nearly two decades, she's built a reputation for clear, honest advice and a firm but friendly approach where the cases are resolved in or out of court. Emma has been through my get known sprint, my one-to-one accelerator, and is also a member of my DIY PR membership. So welcome Emma Post. How are you?

speaker-1 (01:29)
You're really well. Thank you. How are you?

speaker-0 (01:30)
Yeah, brilliant. I'm so glad that we're doing this. It's taken us a while, hasn't it, But we're here. So just tell us in your own words about your work and what you do.

speaker-1 (01:39)
Yeah, so as you said, I'm co-founder of Any Family Law. So I'm a specialist family solicitor supporting clients through divorce and separation. I'm also an accredited mediator. So I work with couples together to help them through that journey, focusing principally on sort of the financial aspects of separation and also child arrangements. And I'm also qualified to offer one lawyer, one couple service, which is in certain circumstances being able to work as a lawyer with a couple together to do the same journey.

falls under the umbrella of dealing generally with big life changes and transitions.

speaker-0 (02:14)
God, yeah, so you're such an important part of this transition for people, aren't you? what, tell me, setting up a law firm, that's quite a big move, isn't it? Why did you want to do that?

speaker-1 (02:24)
think COVID has a lot to answer for that. Definitely. And I think that goes for a lot of people, perhaps, that started new businesses. And I know a lot of boutique firms that have come out off the back of COVID. But certainly for me and Nikki, that journey through COVID just made us reassess where we were and what we wanted to offer. I think it was twofold for us. It was us as mums, us as women in business, and how we wanted to shape that.

balancing act and that juggle and how that looked for us. You so many women leave the law profession after having children. There's a lot still to be done on that balance and we wanted to make sure that we could shape working practices for our team in a different way. And the second up was client service and how we wanted to grow our business and really focus on bringing a broader team to our clients in terms of their journey.

And we could just see us doing that a different way. And here we are.

speaker-0 (03:22)
Yeah, and it's amazing. It's so amazing, isn't it? That actually, I mean, you know, setting up a PR business is very different to setting up a law firm. And, you know, five years on, and you've been getting the most incredible results for your clients, the work that you do is just so important. Like, how do you see that journey from when you started to where you are now? wait, how can you explain how that's kind of felt for you?

speaker-1 (03:47)
It's been an absolute whirlwind as it is for anybody, but like I say, setting up a law firm comes with so many more complicated elements to it in terms of just the structure and the compliance and all that sort of things, as well as making sure you've got that clear client journey sort of mapped out. And so it has been a real experience in that journey from being just a family lawyer, just a family lawyer, but to business owner, co-founder and navigating all of the hats that you have to wear in that sense, PR.

being one of them. It has been a whirlwind, but it's been so exciting as well because you have to learn so many different skill sets as well as developing what you do as your day job and staying true to that as well.

speaker-0 (04:28)
Yeah, and I imagine there's some lawyers out there who can't imagine ever owning their own business because they would only want to do law. Whereas actually working with you, I've seen how much you've enjoyed like that founder role and you're really good at it. Like you're really good at the kind of, you know, the profiling, building up, you know, your reputation, knowing what's the right thing for the firm in terms of direction and that kind of thing. So you've obviously stepped into those founder shoes very well.

speaker-1 (04:52)
It's definitely been something I've really drawn on. In a way, I didn't really expect to. In a way, possibly I didn't really appreciate I needed to, which has been also part of the journey. But I do love that. I love the strategy. I love thinking about where we're going and how we're going to get there. And I think it's such a gut-led process. And you just know what feels right for you, I think.

speaker-0 (05:13)
Yeah, absolutely. So what type of people do you tend to work with and how do they generally find you?

speaker-1 (05:20)
So across the board offices, private individuals, because they're with private family law. Generally speaking, our clients are mid to high network. tend to be business owners, they tend to be family businesses or business assets, and also to professionals, largely within sort of southwest London, Surrey, Berkshire borders. But we work with people internationally and all over the country.

vast majority, very, very fortunate, is referral based. So friends are friends, clients who've had a good experience with us. But there is, you know, obviously there's arm of the business that draws on new, you know, new inquiries and building that profile for people to find you. But that's generally, generally can be worked.

speaker-0 (06:01)
Yeah, and I think the entrepreneur business owner piece was really interesting when we were working together, wasn't it? Because getting divorced as an employed person is quite different, isn't it? Or a family breakup when you've also got a business involved as well. And I guess the fact that you are a founder gives you an understanding, obviously, the legal side of things, but also from a kind of empathetic perspective as well.

speaker-1 (06:27)
Yeah, definitely. And that's a really focal point, certainly for me, in terms of the clients that we serve, having that understanding of what it takes to build a business, the nuances around it, protecting yourself within a business as well, and making sure that, you know, even if that business is part of a separation down the line, how you can future proof it. So I think it comes with so many facets. And there's also that juggle, you know, do a lot of work with women, female founders, women, mums,

And it's understanding all of those hats and that juggle and the plate spinning that people have to do over the course of time. And I think just being able to tap into that from a personal perspective adds a lot of value.

speaker-0 (07:09)
Yeah, amazing. So when it comes to your PR, I mean, you've been doing your PR now for quite a long time. So you started doing my get known sprint and then you work with me in my one-to-one accelerator for, I think it was six months and you're now in my DIY PR membership. So actually as far as my ecosystem goes, you are like the perfect, you get a gold star for that. what was, can you remember back to the trigger for you? Why did you want to do PR for your business?

Why did you think it was an important step for you to take?

speaker-1 (07:40)
So I think it goes back to having grown to a certain size and knowing that if we wanted to take the business to the next level, we needed to be more visible and we needed to build it in a different way. would, as I say, we've been very fortunate that, you know, the vast majority of our work is referral based, but looking longer term and coming at it from the perspective of being now a co-founder and building a brand and building a business, I realized what an important part of that it was and had.

Absolutely no idea where to start with it. So here we are.

speaker-0 (08:13)
Well, that was then and this is now. This is now. Absolutely. And that goes back to this kind of you stepping into the founder shoes and seeing it as a real strategic move for you. And I think that's why, and we'll come on and talk about the way that you use PR, it may be much more of a less traditional sense than what people think PR is. But I think that's why it's so effective for you because you're really strategic about the way you do it and the way that you

invest your time and the things that you focus in on, which means that when you do do it, it's really effective for you because it's done with that kind of like your business objectives are the core reason behind why you're doing it. And how have you found doing it yourself?

speaker-1 (08:56)
It's actually been a lot, not easy, easy is definitely not the right word at all. I have found developing it, having done the work with you and having got those foundations in place, which is really what I needed to understand. I needed to understand what it is, how it applies to me and how it can be used to shape what we want to do as a business. And so, you know, all of that foundational work has been great in just sort of then opening my mind up to

what we can do and looking at opportunities in a different way, I think, has been really powerful. And I think the other aspect of it, and one thing I didn't really appreciate when I went in to get known, is you see PR as very much press, TV, your face everywhere. It feels a bit vain and a bit icky. And what I've...

really definitely learn is that there's just too much bigger picture to it and it's actually my purpose is to make sure that the right clients find us at the right time and it's getting that message out there and being visible for that purpose.

speaker-0 (09:58)
Yeah, I think that's such a good point. Like I think a lot of people think PR is about a bit of press, getting your face in the paper. And it's absolutely not about that. And I think the founders that I work with often have an impact to make that's bigger than the sum of their parts. And by

staying small and not doing this work, it's harder for you to reach those people that actually need to get your help. And I think when you can flip it being about you to actually it's about the people that you work with and the people that you serve with your business, it's A much easier to do it and it B you can really understand why you're doing it and rather than it just being about those kind of vanity metrics.

speaker-1 (10:36)
And it makes the decision making in terms of what you focus on much easier because it sits well with you.

speaker-0 (10:41)
Yeah, you can almost give yourself like a checklist. this serving me in the business because of this or the people that I serve? Yes, it is. Well, I'll do it. No, it's not. Well, then it's not worth my time. And actually that's where that strategy comes in. That's where spending that time upfront, working out your target audience, what you want to get known for, all of those key pieces is so important because then it allows you to focus on the stuff that will work for you. Yeah.

speaker-1 (11:06)
much sick.

speaker-0 (11:07)
And what do you find works best?

for the business then in terms of your PR.

speaker-1 (11:12)
So I think it's been about looking at it in two different ways. There's the client aspect of it, of course there is, that's why we're all here, we're building businesses, we're serving clients in whatever form we're doing it. But it's also, I think about, it's been for me about finding my space in the world in which I work and how that works for me. So I think it's come in two ways. And so what I've tried to do,

when looking at the PR opportunities is spread across those two things. And we've done a lot of work in terms of building the sort of reputational side of work. But that flows through then, doesn't it, to the client side. So I think what's really worked for us is me taking on opportunities that perhaps I wouldn't have suggested before, speaking on panels has been one of those. I've done quite a few of those now over the last year. And that's a space I feel really comfortable in.

and building just our local presence in terms of how we see the events that we might sponsor. Being visible in the local community is really important to me, both in sort of business sense in terms of being my founder of networking and that space, but also within the community generally. And then I think it's been more publications and podcasts as well, getting out and speaking to people.

based sort of legal podcasts and sort of sharing my experience in that way and my journey in that way. And also then looking at sort of the publication side of things, writing industry pieces, guides for other family lawyers, but also then the touch point for clients and those sort of blogs that then resonate with people that are going through a journey and how they might be helped by that. So I think it's been for me about spreading it across

different platforms and opportunities rather than focusing too heavily on one thing.

speaker-0 (12:57)
And when you say it like that, sounds, it's so impressive. Like you've done really well at identifying like those three different touch points through the business, like your reputation in the legal industry, your clients, obviously, and then also the networking side that works really well for you in terms of referrals and building profile with the right people. And strategically, you've done such a good job of tapping into each of those things. One of the things I think a lot of founders

worry about when it comes to PR is finding the time to do it. How have you navigated that?

speaker-1 (13:29)
Yeah, that is a challenge. I'm not going to pretend I have hours set aside every week for the PR and it comes in peaks and troughs and I think that's been really part of the learning curve. There are some points where you really need to just throw a few, you know, some time at it. But then often what ends up happening is it's a bit of a slow burn and you have to sit quite comfortably with that, I think. And there things that I've got that have been going on for quite a few months that haven't come into fruition yet, but it...

And at the beginning of the journey, very much thought, I've got to see the results now. I've got to see how it's all working. And actually what I've come to realize is it's all building blocks. And it's all sort of working its way to a point in time. And then it happens inevitably at the time that's right, even if you don't realize it. So it is tricky finding the time. And over the summer, there's been very little time for PR. But I feel like when you come into September, you sort of hit a resurgence. Don't you think, right, I've got a bit of PR focus. I need to focus on this. I need to focus on that.

So it is difficult, but it is about just having, I think the mindset change is different. So now I think a bit more, okay, well, how does that work in terms of the PR side of things? So you're not, you let things sort of move across your business a little bit more and tap into it. you probably, I do it when I'm sitting down preparing for this, I realize, yeah, there's been a lot going on and you don't realize it till you put it all together actually and little things that you're doing will build that bigger picture.

speaker-0 (14:51)
Yeah. And I think by doing that work upfront, that you started and get known and you know, you, it gives you that space to really focus in on what you want to get known for, getting that positioning right. But by doing that upfront, that almost gives you the springboard to, get, the strategy and putting the strategy in place, gives you that springboard to then take the action because you're not then scrambling around thinking what opportunities will be right for me. You're kind of, you've got that clarity, haven't you, about what the right things to do are and that kind of thing.

Yeah.

speaker-1 (15:20)
Very much so. And I think it's then having something to go back to and go, OK, I need to resettle this. What was I looking at? OK, I haven't really developed that yet. Let's focus on that now because it's this particular time of year and that works for what we're doing. So I think it is all in foundations very much and then building on those. And again, it's a bit gut-leg. You think, OK, now Phil's right to do that. So I can do that now. The fact that I haven't done it six months ago doesn't matter. And it's about being OK with

speaker-0 (15:47)
Yeah, absolutely. And actually, usually when people tell me PR hasn't worked for them, it's either because they haven't put a strategic plan in place. So they're just going after things randomly and they're not really building something or they've given up too soon. And I think what you probably could have done is done get known and stopped. And then you would have been like, this PR thing doesn't work for me. But actually you saw, you obviously could see like, the value and the opportunities that were there for you. So then by

carrying on and prioritizing it in the business. It's now become part of your kind of growth strategy, hasn't it?

speaker-1 (16:20)
Yep, definitely. like you say, we gave that platform and then it was about focusing it in a little bit more. And that's really what I wanted to do. I sort of had really good overview, knew where I wanted to go, but just neat. I just wanted that help of getting there. And I think having done that, we did six months, we? It just meant that I've got these channels that I'm following and I felt then that I could take that and do it on my own for a bit. And there's going to be a point in time where you need to reassess that.

But there's enough channels at the moment and you've got to see them through, you've got to see what comes of them to know if they're working or Some things work and some things don't and that's okay, it's all part of the journey.

speaker-0 (16:57)
Absolutely. And I think something you've done really well as well is started building this like authority ecosystem that I talk about where you're doing the the earned stuff, whether it's the the kind of the white, you know, the reports, the press coverage, the podcast, but you're also doing the own stuff. So things like maybe a white paper or your own events as well. How have you found doing that kind of stuff? Because it is it can be quite a big

move can't it to say it's a bit of a stake in the ground say right we're going to host this event or we're going to partner with these people like tell me about how that's impacted the business and how you've approached it.

speaker-1 (17:31)
Yeah, I think that's been a really exciting bit is one thing I really have enjoyed. So we've done a couple of things. We've built, we're building a network for supporting women through the divorce journey. And we're doing that through collaborations with other law firms and with obviously, Burindofu, which are a wealth plan. And we've got a series coming up that's focused on supporting women through that journey in a very collaborative space, drawing on different expertise, whether that's divorce coaches, wealth planners.

bringing lawyers in in a panel style discussion at each stage of that process. So the early days, when you're making those early decisions, top tips, how to approach things, navigating, sort of finances and the issues coming with children. And then what happens next? And what happens when the legal process is over and shaping the future and future proofing yourself. And that collaboration is really exciting. And we're doing it on a local level within South, South West London and also

more sort of London focused as well. And that's been really nice way to build that community around people. And it isn't always about the end result of the client. It is about the journey and it's about navigating that journey with people and being available to them. So that has been a particular highlight and that's one of the things that's really coming up over the next few months when the series launches on Thursday.

speaker-0 (18:52)
Amazing. That's so exciting. And I think it's so interesting, isn't it? Because if you were, you know, a sales director, you'd be looking at that activity going, well, what's my ROI on it? Where, you know, where am I getting, the investment back? But actually what it's doing for you in terms of reputation, credibility, trust, which in your world is so important, isn't it? It's you can't ignore some of that stuff that actually isn't about tangible sales and

know, bums on seats, it's actually about reputation building.

speaker-1 (19:21)
building

and building those relationships. Those relationships take a long time sometimes to build. People are coming to you at their most vulnerable time. They need to know that they can trust you, that they need to know they can talk to you about anything. And sometimes it takes a while to get that built and these sorts of communities empower people to feel that they're making good decisions and to feel that they've got the toolkit to move it forward.

speaker-0 (19:45)
Yeah, it's amazing. And also it's really interesting. When we were working together, was so, not shocked, it's probably a bit dramatic, but the fact that you are also collaborative in terms of the legal industry and I'm sure it's not like that for everyone, but it's such a smart move from your perspective, isn't it?

speaker-1 (20:01)
definitely. know, the family law community is a very small one in the grand scheme of things. And, you know, the last thing most of us want to do is come in and make things more difficult for a couple going through already very traumatic times. So, you know, by and large, it's a very collaborative community and these sorts events and series are about bringing everybody together And that's a privilege

It's a difficult area of law to work within. It's high stress, it can be high conflict and having other professionals that you can work with collaboratively means a lot to helping you through the process as well as the client.

speaker-0 (20:35)
And how do you balance that kind of the client confidentiality, which is obviously like the priority in all of this with wanting to promote the business and get out there and talk about what you're doing? How do you balance that?

speaker-1 (20:48)
I think that's really difficult. I think that's the most difficult part of the PR fit in what we do. And it's something I've really grappled with because even when you're sort of sharing a story in a very loose way, and it's all anonymized, you are still sharing someone's very personal journey, there's a conflict in that that doesn't sit very comfortably. And so I've sort of, I've got to the point now, you know, people are very generous, and they do share testimonials of their experience with you, but some people just don't feel that they can do that, which is

you know, of course, completely understandable. you've got to some, found that I have to find other ways of drawing on the work that we do without necessarily sharing those stories even anonymously. And I think it it is about telling the story of the journey as opposed to the story of the individual, if that makes sense. But I really do struggle with that.

speaker-0 (21:41)
I think that pays off in the long term because I remember there were a few press opportunities that would have given you a quick, immediate hit where they're looking for either case studies or that kind of thing. And you were just like, it's just not the right thing for us. That's the most important thing with all of this PR, with all of it, is doing what's the right

thing for the business, not just for a quick PR hit. I would never recommend doing that.

speaker-1 (22:06)
No, and I've been very firm about that as well. There's a way around how to get that out fine, but if it's asking somebody to share a very personal journey, I generally would draw a

speaker-0 (22:17)
Yeah, and you don't need to do it. Like, you know, we've got so much evidence here from everything that you've said that actually that stuff's probably not going to really shift the dial for you in a huge way anyway. It's not doing the same job as some of the non-traditional non-press stuff is doing for you in terms of reputation and credibility. So yeah, I think from a strategic perspective, it's, you know, totally fine. So what would your advice be for anyone who...

does want to kind of start doing PR for their business is thinking, I quite like what Emma's talking about.

speaker-1 (22:47)
I would say don't be intimidated. I think it's hugely intimidating to start with and it just feels like a world that you can't get into. So I think first thing to say is don't be intimidated. And I think the second thing is be prepared to think outside the box. And that's really what this journey has taught me that, you know, PR is so big and there are so many ways that you don't even realize are doing PR for you.

And often it's the things that you do or you're doing subconsciously where you're true to yourself and your business. And it's doing the work there alongside the strategy. And as I said to at the beginning, when I sat down to of pull together what's been going on this year and things I focused on, you just realize how much you've traveled with it.

And so I think thinking outside the box and being sort of open to saying yes if it feels right and pushing your boundaries a bit. I've tested myself a few times this year in terms of my comfort zone and whilst it's scary in the moment I'm really glad I've done it and it really helps you then go for things that you wouldn't necessarily put yourself forward.

speaker-0 (23:57)
Yeah, I always say on the other side of fear is joy, like the stuff that scares us the most is usually the stuff that we actually get the most satisfaction or excitement or, you know, it often leads to more interesting things as well, doesn't it? So it's like edging yourself out of your comfort zone rather than like hurtling,

speaker-1 (24:16)
Absolutely.

speaker-0 (24:16)
Yeah, pushing those boundaries. And how do you think you approach your PR now compared to when you first started? Can you see a difference in the way that you would maybe pitch yourself for things or go for things?

speaker-1 (24:30)
Yeah, definitely. I mean, as I say, when I started, I didn't really know where to start or what to do. And I saw it very much as an isolated bit. Yes. You know, almost, you know, that's the accounts, that's PR. And actually, what I've learned now is that it just feeds through everything. And so I definitely look at it differently from that perspective. I, you know, it's sort of, it's just part of the broader thinking without even really thinking about it. You're thinking about the PR elements of it.

always. So I think that's definitely changed. I think, I think I've learned now, you know, I've been 18 months now, really, I suppose, since I did get get known. And so I think I've really got to the point now where I know what I'm comfortable with, and I know what works. And I know the things I should be focusing on for the next sort of stage before I then sort of reflect and see where that then takes it takes us. So I think it's, I think really the impact has been just

it feeding into the business and me being much more aware of where the PR, I can draw on the PR for different things that we're doing, which feels very comfortable now compared to when I.

speaker-0 (25:32)
Yeah, and that's what you do, you? That confidence grows by doing, not waiting for that confidence to come because it never will do. And actually, the more you do, it's like that muscle's being exercised and actually it becomes not second nature, but it becomes a lot easier to see the opportunities when they're in front of you.

speaker-1 (25:52)
put yourself forward for the send me a say yes yeah just say actually could I do that you know I'd like to have a go at that is you know would you consider me and I would never have done I would never have done that before but you know also I'm okay with the rejection now you know that you might not say you know that you know it take five emails but but it's you know knowing it's okay to keep going with it and yeah it's you sit more comfortably with it definitely

speaker-0 (26:15)
amazing. I'm so proud of you. Tell me what do you have in the pipeline for the business? Like what's in store for the rest of 2026 and beyond?

speaker-1 (26:23)
So the big thing that's starting off is this collaboration I was talking about earlier. I'll be speaking at the fourth of those sessions in December on the panel, looking at what happens next and future proofing. So I'm excited about doing that. That's going to be a really good opportunity. I'm about to launch my webinar series, which is one of the things that we talked about some time ago, which has been a bit of a slow going because I've been trying to get the tech side of things sorted out.

So I'm going to be running a series of three webinars in mid-October as a launch of those and then that's something we're going to develop more as a firm on a much more regular

speaker-0 (26:57)
And who's that? What kind of, what's the webinar? What's it about?

speaker-1 (27:01)
So it's going to be focused on three things to begin with. The first is the early stages, kind of top tips, what to think about red flags. The second is going to be focused a bit more on navigating separation when you have children and the things to think about, having difficult conversations with them, opportunities for how to hear their voice within the process. And then the third of those sessions is going to be starting to think about

sort of the financial side of things and how to sort of how to approach that and how to manage that in a way that isn't overwhelming. So very much lead in webinars with an opportunity for a Q &A and then there'll be more deep dive webinars following on from those.

speaker-0 (27:45)
brilliant, I mean that's just so needed, I know from friends, luckily not from my own experience, Touchwood, yeah navigating those early days is just, it's really difficult and you don't know whether you're coming or going or you know seeing Wood for the Trees and all of those cliches so yeah I'm pleased that you are doing those, well done.

speaker-1 (28:04)
And then I think other than that, I've got a mini podcast series coming from Caroline Marshall. Amazing! So now we're hopefully going to be recording early October. Brilliant. We're doing that as a short series and that will be a combination of the business side as well as the day job side. So that's really exciting where we're shaping that at the moment, but that's certainly coming up.

And then we're growing our tea. So that has to be another big focus of ours at the moment. just in terms of, yeah, the firm growth is that's an exciting, it's going to be exciting six months, hopefully.

speaker-0 (28:39)
Emma, you're on fire. This is so exciting. mean, obviously, you're in the membership still, but what I love the most about this work, which, know, the PR agency model is retain someone for as long as you possibly can and, you know, take as much money as you possibly can from them. Mine's the total opposite. Like, I love the fact that you are just still doing this work long after we've worked together.

and it set you up and that just gives me all the joy. So thank you for updating me on all of that stuff.

speaker-1 (29:07)
It's

been a pleasure and thank you for everything you've done to get me here because it was needed and it really has helped give me a springboard to get it going and one of the reasons I've saved in the membership is to have that touch point and to dip in when I need to but I'm not quite sure and that there's a comfort to that and definitely and you know the more focused sessions and things it just helps you keep keep fresh perspective on it I think.

and just some test ideas. So it's been extremely helpful and yeah, it's been brilliant being working with you.

speaker-0 (29:38)
Yes, well I loved working with you too, so yeah, long may that continue and yeah, congratulations and I'm excited to see what the rest of 2026 happens for you.

speaker-1 (29:47)
Bye!

Pippa Goulden (29:49)
I hope you found that chat with Emma inspiring. It just shows what happens when you make that decision to take the action and build your profile, get known for what you do. The work that Emma has put in is paying off in so many ways for her. And I want this for you too. So if you want to start where Emma started in Get Known, my six week group sprint, the doors are open, they close on the 2nd of October and we...

start the week commencing the 5th of October. It's a six-week sprint that's going to help you with your positioning, with your planning, with your pitching, and then with amplifying it through the whole of the rest of your business. It really works. Emma is just one of previous cohorts who has totally nailed her PR and gone on to do brilliant things. And I think without sounding like a granny, in this day and age, we are all after instant gratification and the dopamine hit.

and the default to our phone. And actually, I think Emma was just a really good reminder that good things come to those who wait and build momentum. And this stuff doesn't happen overnight. I can't promise you a silver bullet, but I don't think anyone else can. But what I can say to you, if you work on this, if you put the effort in to build your reputation, to get that third party endorsement and to...

start and keep going with it, great things will happen to you and your business. So come and join the Get Known Sprint. I cannot wait to get started. All the information is in the show notes and links to Emma's webinar as well. So go and check her workout as well. I'm hoping you don't need it, but if you do, she is somebody that I would want on my side anyway. And I will see you again soon for another episode of PR Made Simple.