PR Made Simple
PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.
PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.
In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.
Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.
PR Made Simple
58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)
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Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)
Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.
In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.
If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it.
We cover:
- Why visibility and authority aren't the same thing (and why this matters more than ever)
- The real research process premium clients go through before they book
- Why you're actually way more qualified than you think - at every revenue level
- What journalists and PR gatekeepers are genuinely looking for
- How to build the authority infrastructure your clients need to find you
And once you've had a listen you can explore the different ways of working with me:
- Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Get Known is back. My six week group sprint to help you nail your positioning, your PR strategy, your target audience - who and how to reach them, your pitches and most importantly taking the action to make it happen. Early Bird 1:1 Power Hour with. me available until 22nd May. Find out more here
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
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