This transcript as been generated through AI  - apologies for any mistakes 

Pippa Goulden (00:43)
Dani Sita is an award-winning children's author and founder of sustainable brand EcoAble, specializing in purposeful sustainable books, educational resources, and made-to-last gifts, helping children and families create a conscious connection to the planet and one another.

She's done my one-to-one accelerator and been part of my DIY PR membership for a few years now. And she has been interviewed on Sky News, had some great press coverage and is the absolute awards queen. So we are going to find out how she does it and the impact it has on her business. So welcome, Dani, to PR Made Simple. How are you?

Dani Seatter (01:18)
I'm really good, yeah I'm really good, thanks for having me.

Pippa Goulden (01:22)
pleasure. Thanks for giving us your time. I'm so looking forward to this. So I've introduced you briefly, but tell us a bit more about your business journey, in your own words.

Dani Seatter (01:32)
Yeah, so I have been on a bit of a journey with the business, I started it in 2019 after a conversation with my sister about Plastic Free July and I think she was frustrated that she couldn't find the things that she wanted in one place. And I just thought, that's how hard can that be? You know, that should be easy. I can do that. So I set up the business really with that in mind that I would be providing sort of sustainable swaps and having them all under one umbrella.

and I started off at markets and events and grew my supplier list and I tried and tested things and some things were great, some things not so great, but I learnt along the way. I always kind of say I'm not an expert in sustainability, so I was definitely learning alongside my customers at that time. And I grew the business, I onboarded more suppliers and I established the website.

Then we came out of lockdown and I had the opportunity to be in a pop-up shop and then eventually to have my own physical shop, which I did for a few years, which was amazing. And during that time, I started to publish my own children's books, three of which are sustainable themes. So they're about environmental waste, but set in beautiful, scenic places like woodland or in the ocean. And they're really...

lovely, beautifully illustrated stories, gently telling and explaining to children in a really fun way about the impacts of waste on our environment. And through the books, I started to kind of develop, I suppose, of a love for the educational sector again, because I'd previously been an early as teacher.

And so it just kind of almost felt like I was coming full circle back to what I really knew. So this year I've been transitioning the business to be more about children and families and education and really heavily focused on the books.

Alongside the environmental books that I've got, I have a child bereavement book, which is a much more specialist book, Supporting Children Through Bereavement. So the thing about the books is they're made sustainably,

they're definitely a passion of mine now. They've become really kind of the heart of what everything's about and everything else kind of fits in around that now, which is amazing.

Pippa Goulden (03:41)
Yeah,

it's amazing. And let's talk about the campaign that you're doing around the book, The Grief Book, because that is so interesting and that's really helped propel you and get you known kind of in this role as a children's author as well, hasn't it?

Dani Seatter (03:48)
Mm-hmm.

definitely When I wrote The Grief Book it's because I'd experienced a significant period of bereavement myself and I remember being back in preschool and having children suffering with bereavement and not finding the right tools for them because for very young children a lot of the books and resources are lot wordier than you want or they're maybe a little bit complicated.

And so I sort of decided I wanted to channel my grief and the bereavement I was going through into creating a resource that young children could use. And it was the first time I kind of stepped away from like a sustainable theme. So it was kind a pivotal moment, I think, for the business and for me. And so the bereavement book campaign has come about because grief and bereavement has gone into the national curriculum as of September.

And having been a teacher, I know what it's like when you're struggling for resources, budgets are tight, And what I wanted to do was establish a campaign which would give schools free access to the book so that they could literally message us, and many of them have and are still doing, to say, yes, please, we need a copy, we've got bereavement in school and we...

we would like to support some children. And we are funding it through working with individuals who are buying it for their local schools, through other businesses that are buying a number of copies to donate, and we're hoping to secure some bigger corporate sponsorship for it so that we can really roll it out. I think there are 22,000 primary schools roughly in the UK, and if we could reach even a fraction of them.

and give them a free resource. I've written some lesson plans to go with it as well, which we're sending alongside the book.

Pippa Goulden (05:32)
I think something I've been really impressed with with this campaign that you've been doing is you've done some collaborations with it.

So how important have collaborations been for you, thinking within the context of the book and you've worked with charities like Griefing Counter,

to give you kind of that expertise and you've aligned yourself with people so that

it helps you from an authority perspective when you're coming to talk about the book. Tell us a bit more about that and the thinking behind that.

Dani Seatter (06:01)
I've been involved with Grief Encounter, which is a national bereavement charity supporting children and families for a number of years. I did a trek 10 years ago in China, and that was maybe the first time that I had done a big fundraiser for them.

And so as I was writing the book, I know Shelley really, really well, who is the founder of Grief Encounter, and she is an amazing woman. And I just wanted to check with her, send her the book, send her the idea, and say, have I got it right? Am I pitching it right? Because I'm not a grief expert, so I must say that I'm an educational professional by trade. know, that's what I'd always done before I'd set up my business.

So I knew from an educational perspective what I was doing was right, but I just wanted to make sure from the grief perspective, you know, as professionals working with children suffering bereavement, had I pitched it right. So she was very kind and, you know, gave me a couple of tips and ideas how I could improve it. And then we've kind of added into the book some resources, signposting people to grief encounter, and we give 5%.

to them as a charity from sales of the book and we've now also done that with the Child Briefing UK as well. our book is on their resource list and we now collaborate with them as well on it which I think is really important actually because we're all working in the same sector and it's just about doing as much good and raising as much awareness.

for bereavement and to support children.

Pippa Goulden (07:33)
Yeah, and I think it really leads to this idea of, I'd call it dancing on other people's dance floors.

you've come together as experts in different areas and together you're greater than the sum of your parts. And it also allows you to tap into different audiences, but it also gives you a huge amount of gravitas, doesn't it? In terms of, you know, authority and trust and credibility when it comes to the book and, you know, you've got your expertise in early years education combined with the expertise from these grief charities and bereavement charities.

Dani Seatter (07:42)
Yeah.

Yeah.

Yeah.

Pippa Goulden (08:07)
just it really works from that perspective and I think something that often small business owners can be a bit nervous about reaching out to those organizations that might seem bigger than you but actually you're doing them a favor in terms of helping them to create content helping them to come up with ideas and that kind of thing have you found that for you as that worked well kind of from both sides

Dani Seatter (08:29)
Yeah, I think so. I think you should never be frightened of collaboration because, like you say, you're going to reach different audiences, you're going to maybe tap into each other's audiences, you're going to be able to spread your message louder and farther than you could on your own.

because we can't do it all by ourselves, can we? We'd love to just, you know, reach everybody just doing it all on our own. But actually, there's something amazing that happens actually when you collaborate because you build that connection with people. And I think more than ever, we need that. So connecting with one another and having those conversations, whether they're on Zoom or face to face or whatever, and actually feeling like you're part of something bigger than you.

I just feel that that's kind of something really wonderful that comes out of these things. And I think sort of the feedback that I've had from other people that I've collaborated with on the campaign has been the same. It's that shared vision, shared goals, and actually shared emotional connection, which, particularly when you're thinking about grief and bereavement, is so important.

Pippa Goulden (09:30)
Yeah, it really is. And it just shows the things that can happen if you do reach out and you do have those conversations. It can lead to really great things. And you were featured on Sky News as well. that is amazing. Let's talk about that. How did that come about? Tell us a bit about the experience being interviewed, you know, and what the impact was from it. Tell us everything.

Dani Seatter (09:51)
I mean it was amazing like and for someone you know I'm not a celebrity I don't have a big platform but I think it just shows that actually if you're in the right place at the right time good things can happen and also if you persevere so I was having a bit of a strategy chat with my husband who is amazing he builds in business and has sold businesses and

He's a really great person to kind of sit down and say right. I've got this campaign How am I gonna get it out there because I work by myself so? Sometimes you just need someone to listen to you and kind of come up with a few different ideas And I think he just kind of said well, you know Let's just send it out to the people in our network the people that we know and just see if anyone can help us So that's what we did. So I put

a shinier press release together which looked great and said all the things I needed it to say. And we just kind of sent it out to a few different people. And one of the people that we heard back from said, I can send it to Sky News for you. And we just thought, well, okay. You know, you don't really expect anything to come of it, but you, well, great. You know, let's just, yeah, fine. And I got a phone call.

pretty much that day saying, yeah, we'd love to book you. It's National Children's Grief Awareness Week coming up. So it was a really good time. I would say my advice would be to anybody is, you know, get ahead of these things and make sure you're pitching out at the right time because a couple of weeks later we'd have missed the window perhaps where it was so relevant. So it's making sure that you're doing things in a timely way and, you know, when you're sending.

those emails to make sure that you're thinking about when you're sending them. Are you building it around an event that's happening or how can you do it at the right time to capture what they're looking for content on? Yeah, and so we got the phone call from the producer and yeah, it was kind of like, yeah, let's book you on and come on and talk about it.

And it was amazing, you know, was amazing platform to get the message out there about the book and to also give it that credibility because I think, you know, when you're talking about it yourself, that's great, but when you're talking about it on a bigger platform like that, that's massive, that really helps and it really helps people kind of understand what you're doing and why and all of that.

Yeah, you know, it's one of those where I think doing the groundwork is really important. So it's making sure you've got your press release ready, making sure you've got good imagery, that the words are right. And then it's having that confidence to just send the email and just get it out there, you know, because it's all well and good having a great idea that you want to tell people about, but you do have to actually...

tell people about it and sometimes that takes a bit of courage doesn't it like right okay yeah ⁓

Pippa Goulden (12:35)
Yeah, absolutely. Yeah. Yeah, big girl pants on. And I think there were two things really

that worked really well for you from that. Obviously, you're totally right in that you had the hook of the awareness moment in time, which really would have helped you to land that. But I think also like the post-appearance impact.

Dani Seatter (12:52)
Hmm.

Pippa Goulden (12:59)
that yes, you obviously reach the people who were watching Sky News at the time, but actually from a long-term perspective, you have got that credibility piece that you can use through your socials, through your emails, when you're reaching out to people. And the fact that you've got that, this campaign has appeared on Sky News automatically, especially when you're reaching out to corporates who you're trying to get in with to support the campaign. That credibility piece cannot be underestimated there in terms of giving you that support.

Dani Seatter (13:17)
Yeah.

Yeah.

Yeah, and I didn't just suddenly send it to Sky and get it. I'd done an awful lot of work pre that. So I had wanted to give myself longer to prep for the campaign, but it felt timely to launch it when I did, which is sort of October, November, I think. But I think it's it's doing all the.

putting all the building blocks in place first, it's making sure that you know what you're saying, know what you're talking about. You're sending it out to this person and that person. So it's, yes, aim for the big nationals But you also need to be sending it out locally. You also need to be collaborating with people. You need to

be talking to everyone in your network about it, and just really building up the momentum. And that can take a long time sometimes. And it can feel slow. But everything you're doing is putting another block on the top so that you get to where you want to get to eventually. ⁓

Pippa Goulden (14:19)
Yeah, I love that.

And I think why you're so good at your PR is that you see it as a long game. It's not like, I need this to happen right now, click your fingers. It's a long-term brand building piece for you, isn't it? And it's worked really well. You've been doing this for a while now. What advice do you have to anyone specifically who is launching a book?

Dani Seatter (14:24)
Mm.

Yeah.

Yeah.

Books can be tricky because the market is saturated and you'll hear that said by lots of people. So I'm self-published. The main reason for that is so I can control how the books are made. That's not to say I wouldn't look at publishing. That's possibly on the radar at some point. But I would say with a book, lots of people have said to me, I've got an idea for a book.

I don't know what to do with it and I don't know where to start. And I think sometimes just start, get the words down, get it into a format that looks like a book, whether you do that yourself if you're good enough or you use a company like I did. I've worked with a lovely local company, Culpeper and Co. and they have done our other books. So getting the layout is right. even if you're going to publish it, if you get the layout.

looking like a proper book, that's a much easier thing to pitch to publishers or literary agents. But even if you're just doing it for yourself and you want to print a couple of copies for your family, you have to start somewhere with these things. And I think sometimes it's just having the courage to say, right, I want to do this, how can I do it? I'm going to get it out there. And I think it is possible to be self-published and successful and

You don't have to be on Amazon if you don't want to be. There are other ways and I think so I've probably gone away from the traditional kind of bookshop way and I've been doing different campaigns with the books. So, you know, we work with businesses who help fund copies of books to give to disadvantaged children. So we do lots of different things. So it doesn't have to be.

you know, get them into bookshops and do it that way. There's so many different avenues to you depending on the type of book that you're writing. But I would always say go for it.

Pippa Goulden (16:17)
Yeah.

Yeah, think

it's interesting, isn't it? It's like you've gone down a creative route for it rather than being very formulaic and it's working really well for you in terms of that. And I think often people think, I've got a book coming out in March. I'll start planning the launch, you know, in February. And actually it's a much longer game than that, isn't it? You need to be thinking about building your profile, building your reputation in whatever area you're in.

Dani Seatter (16:27)
Yes.

absolutely.

Yeah,

Pippa Goulden (16:48)
You know, it is a long game. Yeah.

Dani Seatter (16:49)
I think that credibility piece is really important. So even for my environmental sustainable books, I think that's really important. So again, I've done collaborations with people like Surfers Against Sewage. They have a plastic free schools program. So we work with them giving a number of books to their schools. So it's building and building and it's just seeing who you can work with.

to build that credibility for you as an author. Obviously, I'm an author and I'm a business founder, so I often wear two hats when I'm pitching the books out or looking for collaborations and stuff, but I think that's fine. I think there's so many different ways to do things, it's definitely, you have to put in the work, I think, to get it where you want it to be.

It's fun work. It's work that's exciting and you get to be creative with it and it's even more fun.

Pippa Goulden (17:41)
Yeah, brilliant. And like I said, you've been doing PR for your business for a while now. Do you have an idea about what works best for you and what the impact that has on the business?

Dani Seatter (17:52)
I think it's a mixture, I would say. Don't think it's ever one size fits all with PR. And I think you have to be prepared to get nothing back. I think you really have to kind of accept that sometimes you won't hear anything, you won't win that one, and that's OK. You just go again. Because again, if you're doing the groundwork and you've got your content ready and you've got your images ready and you know what your message is,

Those are the really important things. Then, when you are then pitching it out, it just will probably be right time, right place. So I think don't be frightened of sort of continually putting stuff out there. I think that that's probably the biggest thing I've learned that just because something didn't land one month or one year, you can just keep trying because it will, at some point, will resonate with someone.

and then that will pay off.

Pippa Goulden (18:43)
Yeah, and you never know who's actually watching. So for example, today I pitched for a client in July and the journalists got back to me. It's the 17th of December when we're recording this. And you know, that is a really long time, but she's just now thinking about an issue that actually my pitch was relevant for in her planning cycle. And she's come back. just, never know, do you? And I think that's what's

Dani Seatter (18:56)
Yeah

Pippa Goulden (19:05)
brilliant about you is that you don't give up when you don't get you and you don't hear back or you get a no and you just can't keep you've kept going with it and because of that you've built long-term sustainable momentum with it and that's what has the impact for you doesn't it?

Dani Seatter (19:10)
Yeah.

Yeah. I

think it's, you know, understanding that, you know, I think we touched on earlier the big ones are great. The big wins are amazing when you get them, but actually it's all the little ones. It might just be an Instagram live with someone that somebody sees and thinks, do you know what that or it might be a networking or it could be anything really small.

that then tracks with somebody and then you build those connections. I think that's, again, it comes back to connection, it doesn't it? It comes back to what connects with somebody who thinks, do you know what? I'd really like to kind of take that story further. I'd really like to learn a bit more about that. And I think that's the thing. It's like the big wins are great, but actually the small wins do mount up and they do become big in their own right. So don't discount them.

Pippa Goulden (19:46)
Yeah.

Yeah, absolutely.

It's so important because I think often people think PR is just like, you know, getting in the times or on Sky News, but actually it's all those pieces that you're doing that support that. it's not often I find with me, it's not like the glossy stuff that brings people into my world. It's the smaller pieces, the podcast where I can deep dive and, know, into a small audience, but it's a really specific.

Dani Seatter (20:13)
Mm.

Yeah.

Pippa Goulden (20:30)
audience that you're talking to, so there's no wastage there. So yeah, and I imagine the same with your business, that if you can tap into different communities and different audiences, that's gonna have a really important impact for you.

Dani Seatter (20:44)
You don't always know who knows somebody I'll often give books to people. I don't ask anything from them. It's a gift. Have my lovely books and I hope you love them. Sometimes that then pays back in other ways.

So I think don't always be doing it because you want something back. Sometimes it's just really good to give, you know, for nothing

Pippa Goulden (21:06)
Yeah, we talk about that in the PR set a lot about forgetting your own agenda, because often when you're pitching or you're putting yourself forward for a podcast, it's actually forgetting what you want to get out of it and thinking actually what does the audience want to hear? What do they want to listen to? What do they want to read about? And when you can try and remove yourself, it's hard, but when you can try and remove your own objectives from it and think more about the other side, you actually usually get better results from it, don't you?

Dani Seatter (21:10)
Mm.

Yeah.

Hehehe

Yep.

Yeah, I think so. I think being authentic and building up connections in that way, that's always going to be a good thing. Because when you're authentically yourself and you're building those relationships, that's when you'll probably get the most reward out of it. Because people are going to connect with you as a person, and then they're going to want to help maybe. So I think that's really important. Showing up as yourself and

thinking about other people and what can you give back, that's probably key to most things in life actually.

Pippa Goulden (22:06)
Yeah, don't... Totally. And let's talk awards as

well because you are the awards queen. You've been nominated for so many and won so many this year and over the past few years since I've known you. Tell us a bit about your approach. How do you decide which ones to enter? What's the impact you see on the business? How strategic are you with it? Tell us Danny's approach to awards because I'd love to find out more about it.

Dani Seatter (22:13)
Hahaha!

Oh right, I've think about this one. I get a lot of FOMO, so if I see people at an event or something I think, oh that looks amazing, I'd love to be a part of that. But I think again it does come back to connection because the thing that I have learned and the thing that I love about the awards is winning an award is amazing, of course it is, and it hurts a little if you don't win because you think, oh wasn't I good enough or whatever.

Pippa Goulden (22:36)
Hahaha

Dani Seatter (23:02)
But actually it's the people that you meet along the journey. It's the experiences that you have. It's maybe being invited to an event somewhere that you wouldn't normally get to go. I have met so many people, amazing people doing incredible things and have connected with them and supported them and vice versa from being part of awards. So that's kind of one side of it, which I think is really important.

It's that networking side, it's connecting with people. The other side is I think it's a really good exercise to write your award application. If you can do it yourself, brilliant, because I think that process really clarifies what you're doing and why. So it really defines your purpose because you can't get very far in an awards if you don't know what you're doing it for or your reason and what you're trying to

achieve with it. So I really love that process because it kind of changes every year. I sort feel like it's never the same. I don't write the same application. I might take some of the, you know, where I started to where I am, the threads, but I do feel it changes every year because your vision changes, what you want to achieve changes and it should. So each year you should have slightly different goals and be building in a slightly different direction

but I think that gives you real clarity and I think that's a really good process to go through because then if somebody asks you what do you do and why do you do it, you've got that real clear vision And I really love entering the female entrepreneur awards, so the Women and Biz Awards, the Best Businesswoman Awards, because obviously female entrepreneurs are very underrepresented and it can be really tough out there.

as a female-led business owner. So those kind of awards are amazing to enter. And often if you're in the room, you'll know that it's just filled with inspirational women who you kind of kick yourself and think, I wish I'd had that idea. But it's amazing because it does inspire you and it lifts you up. everybody in the room lifts each other up. And I think that's really empowering.

Pippa Goulden (24:57)
You

Yeah, and how do you choose which awards you're going to enter? Because A, not all awards are created equally. We talk about that a lot in the PR set. And also it can be expensive to enter them, can't it? So how do you choose the right ones for you?

Dani Seatter (25:11)
No, that's true.

Mmm.

I think it's about credibility. It's about doing a bit of research about the awards. How do they run? How are they judged? Because I think the judging is key. You if you have proper judging with set criteria, etc., then you know that's a really good award. So I would never go for an award that just popped in my inbox and said, you've been nominated because actually I

you know, unless you can tell me who that person is that's nominated me, I'd want to nominate myself so that I can get my message across properly. So it's just about a bit of due diligence in researching some of the awards that are right for your sector, right, that have the right categories that you fit into, because that can be a bit of a challenge. And it's definitely become a bit of a challenge for me in the sense now I'm an author and I have the business, so it's kind of finding the right fit.

Yeah, and I guess it's budget, so it's what ones could you afford, what ones do you... Maybe they're more localized ones that suit you better than a national. So it's picking ones that you feel are right for you or you might have one that's really aspirational that you want to go for because that's the one you'd really love to win and that's absolutely fine. Win, lose or draw. I think it's really good to go for something that maybe you don't think you've got a bigger chance of winning because it's...

That's still a really, really good process to go through

Pippa Goulden (26:40)
I love that. And so what would be your advice to anyone who wants to jump in and get their PR started? What would you recommend to them?

Dani Seatter (26:49)
Well, obviously I've been part of your PR set for a while and I do think it's really important to get some advice, particularly if you're going to do it yourself, you need the grounding. You kind of need to know how to do it, how to write a press release, how to pitch it, how to build up a network of journalists that you perhaps can contact or they might then contact you and just get all of those basics and all of your building blocks lined up for PR.

having someone like you who helps with that is really important, I think, because it can be quite tricky to navigate if you don't have those kind of really helpful tips and advice. And then I think it's just a case of once you've got all of that, once you've got those amazing building blocks and perhaps you've done some sessions and you've spent some time, actually invested some time in it, then it's just a question of kind of

you know, working out your strategy, what works in terms of what time you've got, because we're all time constrained. So some people might spend a bit more on PR stuff and some people might spend a bit more on something else. So it's kind of working out what time you've got to give to it and then sort of committing to that and putting the work in, I think.

Pippa Goulden (28:00)
Yeah.

I think it's really important to prioritize it in the business. And I think it's a very easy thing to put on a to-do list and let it drop off because you've got other things that are more urgent and press.

Dani Seatter (28:12)
Yeah.

Pippa Goulden (28:13)
pressing, but I think you're a really great example of someone who's committed to it and made it a core part of your business and you're reaping the rewards from that. there's ebbs and flows in all businesses, isn't there? I'm sure there's times when you're like, God, I haven't done my PR for a bit, but you do seem to have it as a central part of your business. And I think that's what makes the difference Yeah.

Dani Seatter (28:25)
Yeah.

I think it's key and I think the

other thing is sort of like it can be a little bit daunting. So I think, you know, I think when I joined your group and we did some work on it, it was kind of demystifying it a little bit and making it that bit more accessible to think, actually, I can write the pitch, I can write the press release and this is the way that I'm going to do it. ⁓ So I think there is that sense of sometimes you need someone to just help.

Pippa Goulden (28:39)
Yeah.

Yeah.

Dani Seatter (29:00)
you and guide you so that you don't feel so fearful in sending stuff out.

Pippa Goulden (29:06)
Yeah, I think that's really great advice. I mean, you absolutely can do it yourself, can't you? With all this, like all these things, but sometimes actually getting the right support in any area of your business, it just allows you to get it done quicker and more easily. Yeah.

Dani Seatter (29:16)
Yeah, yeah, definitely. Yeah, and I've

learned that through business. It's like you do have to ask for help. You can't, you can't be an expert in everything. So it's kind of.

Pippa Goulden (29:23)
Yeah, yeah. No, and actually I've learned

that massively myself this year that it's been, it's meant I've been able to fast forward things much quicker, but I've also enjoyed it a lot more because I've aligned myself with the right people to get the right support from. And I actually have loads of fun doing it with those right people. So yeah, doing it all by yourself is like, there's no badge is there for someone who's, know, yeah, yeah, exactly.

Dani Seatter (29:34)
Yeah.

No, no, you just get exhausted with it I think, so I definitely

think if it's an area you're not an expert in, just get a bit of help. And then you can try it on your own and see how you get on. But it's like most things, you do need a little bit of support in there so that you can get to that point where you feel confident enough to go it alone.

Pippa Goulden (29:55)
Yeah.

Absolutely.

Yeah, and I think often as small business owners, we just overthink things, don't we? We're like, I need to do this, I should be doing that, I should be doing that. And actually, the time that you've spent thinking about it is actually time that you could be spending doing it. And actually, that's what gets you the results, isn't it? It's the doing, it's not the thinking and the over-strategizing and the putting it off.

Dani Seatter (30:19)
Mm.

Yeah.

Yeah, think sometimes even if it's not done perfect, know, getting it done is better than not because, you know, you just don't know if it lands at the right time, even if it's not the perfect pitch, then it still could be good enough, you know, for someone to follow up with you. yeah, perfectionism can be a barrier, I think, sometimes.

Pippa Goulden (30:29)
Yeah.

Absolutely.

Yeah, absolutely, I 100 % agree with that. And so what's next for you? What does 2026 have in its sights for you?

Dani Seatter (30:54)
Oh, it's

2026. I can't wait for 2026. I've got a new book coming out. So it is At the Printers As We Speak. And yes, it's just won an award. So it's not even out and it's won an award. So yes, I'm very excited about it. It is the first book that I ever wrote. So when I was teaching at preschool, I wrote it with all of the little ones that I was teaching in mind.

Pippa Goulden (31:00)
Yay!

exciting! That's amazing!

Dani Seatter (31:20)
So it's such a special book, so I really can't wait. It's a book about sharing. So it's about sharing for little ones to try and understand what sharing is, what it means and how it feels. And hopefully it's a little bit humorous. It's not to be taken too seriously. But yeah, I'm really excited about that. And finishing some of the other campaigns. So we have some amazing conversations coming up with some organizations that we can't wait to

be working with. Obviously we're going to be working on the Breedment Book campaign for quite some time but I'm really excited about it. think I'm just so passionate about books. I love books. I'm passionate about books in early years and yeah so anything to do with the books is going to be really good fun

Pippa Goulden (32:03)
well I cannot wait to see what you do. I'm sure there's going to be a few more awards in there as well yeah Danny it's been so interesting thank you so much for sharing all your amazing insight and yeah here's to 2026.

Dani Seatter (32:07)
Yeah, if I can find the time!

Thanks

Yeah.

Pippa Goulden (32:17)
I hope you have been inspired by that conversation with Dani. She is such a great example of what can happen when you stop overthinking, when you start taking action. The award wins, the TV appearances, the incredible collaborations, they are all within your grasp too. And if you have been inspired, then come and find me at theprset.com. You can join my DIY PR membership. have a special offer.

on until the 6th of January for a six month subscription. So if you are committed to getting your PR game on in 2026, then this is for you. Come on in and join us and find out what it's all about. I also have my one-to-one accelerator and I have my get known sprint is starting in February and the information about that will be available very, very soon. You can find danny at eco hyphen able dot co dot uk. And I will put all the links to her.

incredible books and everything in the show notes. and I will see you again soon for another episode of PR Made Simple.