This transcript was created with AI - apologies for any mistakes 

Pippa Goulden (00:43)
Rebecca Cracknell is a coach, mentor and teacher for women who are building the businesses that will change their lives. She works with women at pivotal moments in their journey. Those who are ready to challenge themselves through new opportunities, rewrite the stories about what's possible for them and finally experience their true potential. She's also a graduate of my Get Know course. So we are going to be deep diving into all things visibility today. So welcome Rebecca to PR Made Simple. How are you?

Rebecca (01:10)
I'm very good, thank you. And can I just say, nailed the intro there.

Pippa Goulden (01:14)
Well, I have to say, I did find the intro on a piece of press coverage that you actually got. So we have come full circle here. Amazing. So tell us a little bit more about what you do, who you work with, the kind of work that you do.

Rebecca (01:20)
Yeah!

Well I think the honest answer is until I'd written that piece of bio I have always hated writing my own bio. So doing the work and get known helped me to really hone in on that.

essentially own being all three of those things. So I am a coach, I am a mentor and I am a teacher and one of what I consider my superpowers is my ability to kind of move between all three of those when I'm working with clients and yeah I work with women who are really building businesses that

matter to them and matter to them in a way where they're not prepared to sacrifice aspects of having a brilliant life in order to have a brilliant business.

Pippa Goulden (02:10)
amazing and so what are the common themes with the women that you work with? Are there common themes that you see?

Rebecca (02:17)
Yeah absolutely and I think there is a bit of that like attracts like and as somebody who built my business off the back of very much having a career as a teacher and then leaving the profession and starting afresh I think I tend to attract and work with other people who are doing not necessarily the same thing but something similar.

And I think when it comes to kind of common themes, I think one of the things that really stands out is that we often downplay the ambition that we have for our business. we're taught to kind of be apologetic for what we have created or what we're working on. And we are taught to,

speak about our work in a way that diminishes it and we are taught that to have kind of big impossible delusional dreams is very unrealistic and so we as women are often in a place where when it comes to you're working for yourself and you've got to kind of build that hype around yourself and what you do we fall into the trap of doing just that.

Pippa Goulden (03:23)
The mindset bit is so important when it comes to your PR, when it comes to anything within your business, isn't it? And it's so connected to how we put ourselves out there, what stops us from putting ourselves out there. Is that something that you see with the people that you're working with?

Rebecca (03:29)
Yeah.

Yeah, absolutely and what I often speak around is that idea that most of us have a dream for our business that feels a little bit like a dirty secret. So it's that thing that you maybe have written in your journal or you maybe have might once or twice mentioned it out loud to somebody but it's not something that you are comfortable talking about and it is that sense that

if you own it and say I want that you're greedy or you are delusional or you are just essentially being somebody who's so full of themselves that you are not likable and people kind of really hold on to that idea of being likable in their business and they think that being likable equals people will want to work with me when

The reality is that those two things can exist and you can be likable, but that isn't the reason why people will want to work with you. And that leap to put yourself out there in a way that makes you vulnerable to people maybe not liking you is kind of a necessary element of attracting those people who are going to be the perfect fit.

Pippa Goulden (04:52)
Yeah, it's so interesting because that's what people do with their PR as well, or they're building their profile. I don't want to do it because people will think I'm too big for my boots or that kind of mindset where actually we don't think that about other people, do we? We don't give them that much thought, but it's something that really holds us back from putting ourselves forward. Why do you think we do that?

Rebecca (05:02)
Yeah.

No.

I think there's a lot in how we've been conditioned to be. I used to be a teacher, I'm a parent, a parent of a daughter and a parent of sons actually and I see the way that they are treated differently and I sometimes fall into the trap of treating them differently myself as well but I think there's very much in the systems that we are raised in this sense of wait for your turn, earn it.

before you can ask for it and that ambition or that desire to have something kind of bigger or better or simply like the thing that you really want is kind of knocked out of us a little bit and I can remember being like at school just about.

And I can remember I was always really hardworking, I was always a bit of an overachiever, I was a total handful too, but I remember having this kind of really big ambition inside me, but there being such a sort of system of how you earn validation or respect or kind of any sense of

like accolades that it had to fit into that that sort of system and that's sort of step-by-step process and I think we carry that with us. I definitely had it in employed work as well whereby it was very hierarchical

And you felt like you had to wait until the right time and you had to pay your dues and have all of the evidence that you were ready for something else. And actually, you piped up or asked for it too soon, then that was gonna be detrimental to you. And so I think when you're kind of building a business from scratch, what is necessary is that you unlearn a lot.

of what you have been taught and it's one of the things I love most about building a business in that you get to kind of go well that's not me anymore, that's not true for me and you get to start start again but I think that that takes work and I don't feel like everyone recognizes that I think we look online and we look at other people and we go my god they're just so confident.

They're just so confident. They're so fearless. And I think that's kind of how I felt about people who had PR. I was like, they've got a quality that enables them to go after it that I just don't have.

Pippa Goulden (07:45)
Yeah, it's so interesting isn't it? And so obviously you did Get Known and you said afterwards that it changed your mind about how PR can work for you and your business which I think is really interesting can you explain a bit more about that? what were your preconceived ideas about it and how has doing Get Known changed that?

Rebecca (08:01)
Well, I think I had a couple of preconceived ideas that were around, first of all, the idea of it being solely press. And I didn't feel ready for that. And I think the other idea was around having something tangible to sell and that PR was only really, you only needed it when you were at that point, when you were kind of promoting the thing that was gonna be your thing.

And I think what I recognized and I think what my biggest takeaway was, was I was already doing a load of PR and not calling it PR. And so obviously kind of within the six weeks that we spent together, using it in a more intentional way and having that strategic approach was probably my biggest takeaway because it allowed me to think about, okay, so of the things that you're doing already that are clearly PR, so.

Collaboration is very much something I do a lot of. Networking is something that I do tons of. Any excuse to go out and have a day out and call it work. But those things, I was like, okay, so if you're doing them already, you don't have to do that big scary thing of like pitch that new idea to somebody because you're already doing it. But why are you using it? And to what means and what ends? what's the goal here?

And then I think the other part of it was taking the evidence from that of, people do want to collaborate with you. People value your voice and networking works really well for you because when you're in the room, you can talk in the way that I'm talking now that feels very effortless and you don't have to spend hours like crafting a caption. Taking that evidence that this is true for me.

and then doing it on purpose. And as that starting point for then maybe doing the scary stuff like pitching to speak or to, you know, be in an article in the press. I think that that was kind of the biggest takeaway.

Pippa Goulden (09:55)
Yeah and I love the fact that you said that you felt like you weren't ready for press but within like a few weeks you'd already got yourself an article and an amazing publication so you know it's that's amazing though isn't it how quickly you did move through that then.

Rebecca (09:59)
Yeah

I am somebody who kind of has adopted the day yourself approach to building a business of like okay so you want to do that thing what's the worst that could happen day yourself to do it

I do think that the clarity of what you want your business to look and feel like comes from taking action. Even if you sometimes go, Oh, well that wasn't for me. So when it came to this, I knew that.

Even if I wasn't ready as such, it was an avenue I wanted to pursue. And I thought, well, I'm doing this work. Number one, I've never got to grips with having a bio that I like, but now you've got a bio that you like, you've got your headshots all organized and you know what works for conveying a different side of who you are. Why are you then gonna sit on it and not do something with it?

and I think what was really helpful from doing Get Known was recognising that there were certain things when it came to PR that were natural zones of genius for me and mine were totally different to somebody else's in the group and I loved that because that gave me the confidence in my own strengths and that

You don't have to do it all. Like those things that somebody else is saying their natural strengths in PR are maybe are not mine, but these things here are. So why don't I just do more of these? You know, like podcasting for me. I feel like I talk in a way that is much more

kind of confident or articulate than maybe doing some other form of PR. And it's why networking works really well for me. It's why hosting guest expert sessions where I'm in teacher mode. They're the things that are effortless to me. So doing more of that and maybe not worrying so much about the other stuff was...

great way for me to get started and then create that momentum.

Pippa Goulden (12:08)
Yeah, and that's brilliant because then you're enjoying what you're doing. And I think that's the thing that people often think PR is such a scary thing that they don't realize how much fun you can have with it. mean, you know, us having a chat today is like the best thing I've done today. I've got a speaking event next week that I'm excited about. I was scared about doing that stuff, but I've really lent into it and now I love it. And actually...

Rebecca (12:11)
absolutely, yeah.

day.

Mm.

Pippa Goulden (12:32)
I think sometimes those things that can scare you the most in your business actually end up being the things that you love doing the most in it.

Rebecca (12:39)
Yeah and again like I think from my perspective that's very much how I've built what I do by that dare myself to do it and by then following what feels fun. I don't want to be building a business that is some cookie cutter version of what a business should look like just so that I can say I've got a business. I want

my business to be the perfect me flavour of life and and I'm somebody I don't actually believe in work-life balance I think you get life and if you are being brave enough to pursue like building a business and being an entrepreneur which is at times really hard and challenging why would you do it?

in a way that didn't literally light you up. So that experimentation of, this feels scary, or, okay, it still feels a bit scary, but I've done it. Actually, this now feels really good. I think is a great way to find a way of doing it that works for you. Because I think sometimes, and again, this is maybe something that comes up a lot with the work that I do. Sometimes we forget,

that success isn't just money in your bank, and achievement isn't just how many clients that you work with. It can be, well, I did today something that five years ago, I would have dreamed of calling work. And if we can build the work that we do in that way,

you're winning, right?

Pippa Goulden (14:16)
Absolutely, I think it's so powerful and it's a really important thing to keep reminding yourself as well, isn't it? Because it's quite easy to get suddenly get distracted and you know going down a path and it all gets a bit serious again but it's about bringing it back to making sure that you've got that checkbox of things that you're doing what you enjoy doing and you're running your business in a way that is authentic to you and actually it's that authenticity that I think has really helped you to do this really quickly because you've let into what is

Rebecca (14:23)
Mm.

Pippa Goulden (14:45)
genuinely what you love doing and you do it in a really authentic way and I feel like the people who do PR really successfully do it authentically, do it in a way that is aligned with who they are and what they do and they take the action and you've kind of done all three of those things so yeah it's been brilliant to watch. Gold star! You can have a gold star!

Rebecca (14:57)
Mm-hmm.

Gold star, I'll take that. I still need that external validation.

Pippa Goulden (15:09)
That's fine, you can have it from me, absolutely.

And yeah, I think that authenticity piece is really important as well, isn't it? You must see that in the work that you do with your clients.

Rebecca (15:18)
Yeah, I think I have quite a complicated relationship with the word authenticity because I think that actually a lot of what we are sold is authentic, so authentic content for example, is still curated and so I think when I've done a dive into my values and what I actually stand for, authenticity is there.

but I've kind of repositioned it for myself as vulnerability because I think you can sometimes think in the same way you were saying about like beating yourself up for not doing PR, you can beat yourself up for not being authentic enough. And that idea of like, well, I have to show up on social media today, but that post, that doesn't feel like how I'm feeling today. Today I like.

had a row with the kids and I'm, you know, spilt my coffee everywhere and actually I don't feel like that kick-ass person in that caption. Like you can sometimes use authenticity as a bit of a get out, but I think if you lead with vulnerability instead, so that idea of I am flawed, I'm imperfect, but I'm also all of these amazing things too, and you acknowledge that

Pippa Goulden (16:17)
Yeah.

you

Rebecca (16:31)
what you're doing and what you're building is likely to be imperfect at different stages and you can reflect on that and you can speak about that. You can kind of, you can do what we mean by authenticity in a way that still drives what you're trying to create in terms of your business and your goals. And for me, one of my goals last year,

was around this bit of an anti-goal really, I struggle with goals, but I wanted to separate my business from myself and from my Instagram because I felt like those three things were very much intertwined in a way that made it complicated when I maybe didn't feel like showing up for my business in real life or you know any number of different things going on there in there but actually

I think PR is a great tool for you to be able to do those things because your business exists over here and this is how other people speak about your work and this is how you're recognised, you know, by other people, whereas you're still a person in the real world. And I know, like, for you, you don't always go in with personal brand, right?

Pippa Goulden (17:40)
I don't like the term personal brand, no, because I feel like it's making you be somebody you're not. And I think the whole, yeah, yeah, yeah, exactly. my whole thing is, I I talk about raising your personal profile and I kind of see a slight difference between them, but basically it's just about doing things that are aligned to who you are and who you want to be and...

Rebecca (17:45)
Yes, and I think this is the same thing I'm speaking to, yeah.

Hmm.

Mmm.

Pippa Goulden (18:00)
the business owner that you want to be. And by that I mean not looking at what somebody else is doing and thinking that's the only way that I can do PR. That's kind of my approach to it.

Rebecca (18:10)
Yeah, and I think that's where I'm coming from as well. I would much prefer that things felt good on the inside than just looked good on the outside. And as I say, I think kind of coming at my business with a bit more of a PR approach has enabled me to kind of further draw the lines between where I end and my business ends. And that in terms of

how I live my life has been really useful too.

Pippa Goulden (18:40)
That's so interesting. I've never really thought about that. I'm to have to go away and do some deep thinking about it. it is so when you are a founder, it's so easy to be the business, isn't it? Like the business is me, I am the business. But I love the idea of that separation of it not needing to be so inextricably linked with.

Rebecca (18:58)
Yeah,

and I mean like I love the fact that my business is me and and I work with the people I want to work with and I do the the work that lights me up even if it doesn't necessarily make sense in a niche. I love that but I think for your own both sustainability of I can't burn out and your own growth of actually how do I maybe make this

more successful business you need that division in there somewhere and I think I really do think PR is a great tool for that because it isn't just about you it's about the way you are for other people and the role that you play there.

Pippa Goulden (19:42)
Yeah, that's so interesting. And something that you talk about a lot, self-identity and unlearning, limiting beliefs. And that's something, again, that I see with a lot of the people that I work with. Are those common themes with the people that you work with?

Rebecca (19:54)
Yeah, I think again it comes back to that way in which we're kind of conditioned growing up and obviously kind of in the coaching world there's a lot of talk about good girl like mentality and things like that and I think it's more than that because I think that's kind of a label that's stuck but I think there is this sense of the way we see ourselves has been shaped so much by the way we have been.

brought up, raised, conditioned, if you want to use those terms, that actually, that can limit the way in which you see yourself as a business owner. Because again, like me as Rebecca in the real world, there are parts of who I am that maybe I don't feel great about, or maybe I don't want to be part of my business, or maybe like I'm still working through, but by questioning...

your self-identity and who you are, you can see which bits of that are vital within your business. And that idea of building an identity as a business owner that is rooted in what you actually want to achieve in your life, what your purpose is, what feels good, what feels fun, what your strengths are, what your superpowers, if you want to use that phrase.

all of those things, that's a kind of constructed identity and I think you need to have that as a business owner because that is the version of you that is leading something that is separate from you and I think a lot of people when they start out with their business

that I work with at least, I don't think this is the case for everybody but I definitely see this a lot, is you've left a career because you've had kids or you realise something about that wasn't going to work for the way you want to live and you're almost just so grateful there's another way to do it that you feel undeserving of anything more than god I don't have to ask anyone's permission to go on school pick-up.

And so your identity can kind of be stuck in that past version of you whilst you're trying to be a new version of you. And without that self-reflection, you're never going to be able to lead this new version in a way where you're driving something forward because you're always going to be kind of holding on to things that you told yourself about.

your past.

Pippa Goulden (22:20)
Yeah, I love this. It's so powerful because actually often I talk about putting your big girl pants on when it comes to putting yourself forward for PR stuff and I think it kind of links to what you're saying, isn't it? Because Pippa who's like hanging out with her mates probably wouldn't necessarily go up to someone and say, can I just come and stand on your stage But you know, I would as the business owner go to somebody and say, I can talk about this on a stage. Can I?

do this in front of your audience. And I think almost separating those two different people is a really useful tool for being able to put yourself forward for stuff because it's not about you, it's about you as the business owner and then also the people that you're serving with your business and the people that need to hear what you've got to say.

Rebecca (23:03)
Yeah and even like that act of writing your bio in third person is a really powerful thing because I think like you say like I wouldn't just slide up to somebody in the street and be like hi I've got this freebie would you like it in the way that you might offer it when you put out a post on social media like that that's just not how I would act maybe there are people out there who do but when it comes to

Pippa Goulden (23:07)
Yeah. Yeah.

Rebecca (23:29)
growing your business and when it comes to PR, that's the way you've got to think about it. It's got to be that idea of I've got something really valuable that I think would be useful to you and your people and here's how I'm positioning it. And being able to talk about yourself and the work that you do in that third person of this is over here and it's separate from me and I'm obviously important in it that

is going to enable you to do that big girl pants stuff when it feels scary because it's actually we talk about we want to be seen we want our content to be seen we want people to discover us but actually if you imagine standing in front of 10 000 people you're going to feel afraid you're going to be scared

But if you're doing that as the business owner, you know that that's kind of separate from you and you're playing that role. And I think this is where, again, that idea of like personal brand authenticity, it's kind of confused because you're stepping into character. And I used to experience this, like when I went into the classroom, I wasn't Rebecca, I was Miss Cracknell. And I played the role and I showed up and I

very much stepped into the character of Miss Cracknell and parts of Miss Cracknell were the same as Rebecca but Miss Cracknell wasn't completely me and it's the same kind of in your business if you want to get over that fear of what other people might think of you being judged all of those things that kind of were around your head when you're being you as the human you having that separate version of yourself that you can step into

is really helpful and I think yeah when it came to PR like the to know that in a folder on my computer I have got my bio, I have got my best headshots, I've got all of the stuff I need to pitch perfectly meant that I could do it even when I felt kind of nervous or this is a big thing and like I literally did that yesterday with the speaking thing that landed in my lap I was like my god I've got a pitch to this before it runs out

And I I'd got back from doing stuff with the kids and I wasn't my very best self, but I knew that, okay, I've got the bite already, I've got that, and I could just put it out there. And that gives you the confidence, right?

Pippa Goulden (25:43)
so good I love this I love it and then what about the idea that we're not ready for it yet so I you must see this with the people you work with because I get it all the time I'm not ready yet I'm just gonna wait until and I'm like no sorry you got it like just start

Rebecca (26:00)
think the trouble is you're never gonna be ready like especially if it's something new so like if you've never spoke on a stage before you're not gonna be ready to speak on the stage before you've spoken on the stage and no amount of like rehearsal in your bedroom mirror is gonna prepare you for that exact moment so you're never ever gonna be ready until you do the thing so you've got to build that

confidence and you've got to build that self-trust and you've got to build all of those things like maybe the resilience as well around if this goes terribly wrong the world is still going to be spinning tomorrow and you've got to build all of those kind of muscles in order to do it before you're ready and I think

It requires bravery. But bravery, like, isn't not being scared. Bravery is doing the thing that you're scared of anyway.

Pippa Goulden (26:52)
Yeah, it's still scary, there are always gonna be things when you're running your own business that are scaring you, but it's how you get from the beginning to the end of that.

Rebecca (27:01)
you often go I want to be I want to be speaking on that stage I want to be on that podcast I want to do that thing and you jump to like the end and what you don't see is the the small

little actions, I will get you to the end and that's how you feel ready because by writing your bio, by finding that headshot, by having the pitch ready before you send it, by doing the research, by you know all of the other stuff that is kind of more to do with the self-trust of yeah I know I can do this or your resilience or whatever those things, by doing all of that.

you're actually getting closer to that end goal. But if you just are like, there's an end goal over there and I'm not ready for that end goal, you're never gonna get there.

Pippa Goulden (27:48)
Yeah, and that's why I often say to start with your network because actually it's like those baby steps to getting out there and doing something and you know it's not about pitching to this morning straight away it's about you know which often people's goal is to get on this morning but I'm like to get on this morning

You have to do an awful lot of work to that point. I work with an amazing doctor who's a breast cancer expert. I've interviewed her on this podcast and she's been on Lorraine. She's been on so many places. She's been on TV in America You know, she started with 2000 followers on Twitter. She didn't start by going, hi Lorraine, can I come on and talk about some?

things related to my expertise, you know, it's about taking those incremental steps and I think that's often what people don't realise is that you actually, like we were talking about, you just need to start doing that work because otherwise you'll never get to the point that you really want to get to.

Rebecca (28:38)
And I think it's also important to recognise the value in that too. It's not just killing time till you get to the thing that you need. It's actually creating the strength, it's creating the self belief, it's creating like, actually, now I've said that out loud. yeah, that's my message. That's what I really stand for. But you gain that through the practice and the process.

Pippa Goulden (28:45)
No.

Rebecca (29:01)
in a way that you can't like press fast forward and you know again to go back to social media I want to be visible I want 10 000 followers I want a million followers whatever well if you can't speak to a hundred people on your stories how are you going to feel when there's a million people watching you and actually what you learn in doing it in

those small incremental steps and what that gives you in terms of how you feel is something that is so valuable in a way that nothing else can prepare you for other than doing it.

Pippa Goulden (29:36)
Yeah, it's the momentum, isn't it? It's the

driving everything forward bit by bit and you look back and you realize how far you've come, but it's not just focusing on an end goal because that end goal just keeps moving further and further away as you want to do more and more. So yeah, I love that. So what would be your advice to people who are maybe thinking about doing their NPR, they're worried about it from both sides of, you you've done get known, but you are also a coach and a mentor. Like what is...

Rebecca (29:43)
Yeah.

Pippa Goulden (30:03)
how do people get going with it, what do they do?

Rebecca (30:05)
So I think one of my biggest blocks of that was not really understanding.

what it was, the systems, the processes, I'd been a teacher, I'd never really worked in a business, I had no real clue about how that worked and so for me in order to feel confident doing it, doing Get Known was perfect because it demystified all of that for me and then I did realise well actually you are already doing a lot of that and that's great. If you are somebody who's like I know what I should be doing

but I'm still getting in my own way with doing it. I would say it kind of comes back to what we've just said. I'd almost write a list of all the things that need to happen in order for you to get there.

and to then start taking action on the things that feel less scary. Like you say, your own network. can you go live together? just a conversation like this. That's such a simple way to start where that...

fear of rejection because that's very much part of it with PR right is taken away because the chance of them saying no to you is slim and then to look from there okay so what could I do next and I think there is like we said a bit earlier something in trying to find the fun in that

doing something that is scary gives you such a rush. Like there is no high like it. It's why we love roller coasters, it's why we love horror films, all of those things. doing something that...

old you would never have believed in a million years you were going to do is going to make you feel so so good. So it's it's daring yourself safe in that that knowledge that at the end of this I'm going to feel great about this. So I think that's something in there I I definitely believe in stretching your comfort zone instead of stepping just stepping straight out of it so kind of looking for those

those things that feel just scary enough to start off with and then when you've started I think it's then very much looking at the evidence of okay I did that podcast, I was great on that podcast, that person loved me on that podcast, why wouldn't that person who pitching to feels a bit more scary? That's a little pep talk to myself now.

Pippa Goulden (32:22)
Yeah. I love it. I love it. And so what are your next PR

goals? Will you tell us?

Rebecca (32:28)
Okay so I love speaking, you've probably gathered that and thank you and I would definitely like to do more public speaking. I never thought I'd ever say that. I am literally the person who in my previous career

Pippa Goulden (32:32)
Well, you're very good at it.

Rebecca (32:45)
I was there for same school for 16 years, never once spoke up in staff briefing and now I'm like I would love to do public speaking. Like I said I've just pitched to do a speaking role that I hope to get and I would...

Pippa Goulden (32:49)
Really?

Rebecca (33:03)
I'm kind of feeling braver now I've pitched a one to do a few more and and for anyone who's listened this far in this podcast here's a little bit of a spoiler I also off the back of Get Known I'm starting my own podcast because I was like oh I love doing this

Pippa Goulden (33:18)
I'm so pleased yeah, it's such a good PR tool, make sure you use it as a PR tool as well just yeah. ⁓ exciting, although I can't wait to listen to that it's gonna be amazing. ⁓ yeah yay! Look there we go, I've pitched myself already. that's so exciting for you and apart from the podcast that's coming out very soon, tell us about the different ways that you work with people.

Rebecca (33:23)
Yeah, well, you taught me well, that's very much my mindset with it, so yeah. Well, you're gonna have to be on it as well, obviously.

So I have largely been doing one-to-one over the past sort of six months to a year and I have different one-to-one offers from something where I'm called the next chapter where I'm literally all in with you in your business all the way through to like one-off telegram days but I am bringing back my love for teaching and I'm about to launch something new that is a bit of a group.

as well. So the spoilers for you in here yeah yeah exclusive

Pippa Goulden (34:08)
Oh, that sounds exciting. Oh, there we go. Exclusives. You heard it. World exclusive. You've heard it here first. Oh,

well, yeah. I mean, anyone who gets to work with you will be very lucky because, I mean, I can see the impact that you must have with the people you work with. And thank you for sharing your story because it is so powerful and hopefully incredibly inspiring to people who are listening. So, yeah, thank you for coming on PR Made Simple.

Rebecca (34:36)
No, thank you for having me.

Pippa Goulden (34:37)
Leisure.

Pippa Goulden (34:39)
and found it inspiring. She's such a great testament to the power of PR and what happens when you take action. You can find Rebecca at Rebecca Cracknell on Insta and if she has inspired you to find out more about Get Known, the doors are open for the next cohort until the 16th of May.

and we kick off the week commencing the 19th of May. This is my six week group sprint that is designed to get you known for what you do. So we work through your positioning and what you want to get known for. We create all the assets you need. We work out where your target audience is, who your target audience is, and which PR routes are right for you. And most importantly, it gets you taking the action to get the results. And it includes two bonus weeks of additional support to keep you taking action.

and a brilliant Meet the Media session with a wonderful journalist who will tell you everything you need to know about how to pitch to a journalist, understanding the process of it, how it works, getting featured and so much more. Find out more at theprset.com or I'm Pippa Goulden on LinkedIn or Pippa the PR Set on Instagram. So DM me there if you want to find out any more or ask me any questions.

Now I am off to rest my very croaky voice. Thanks for listening.