Pippa Goulden (00:01)
Rebecca Hayden, AKA the Subconscious Expert, is a mindset coach and business mentor focused on marrying subconscious programming and business strategy. She specializes in hypnotherapy and NLP to help her clients rewire their subconscious thoughts and create powerful behavioral changes so they can reach their most mind blowing visions and goals. I can personally attest to the fact that she is incredibly brilliant at what she does because I worked with her myself last year to make massive strides in my own business.

Rebecca Haydon (00:03)
Thank

Pippa Goulden (00:30)
It's all a bit meta because if I hadn't worked with her, then this podcast would probably still just be occupying space in my brain rather than something I'm actually putting out into the world. So I've invited back here today with all the excitement and anticipation and focus that the new year brings to help us deep dive into our subconscious and look on at what's holding us back when it comes to our businesses and obviously our PR so that you can make 2025 the year you really want it to be.

So welcome Bec to PR Made Simple.

Rebecca Haydon (01:01)
i had goosebumps as you were reading that awww she did it! everyone, she did it!

Pippa Goulden (01:04)
I did it. I mean I have

been banging on about the fact that I have done it so you know everyone who's listening is probably like alright I know well it's funny is it only took me three and a half years to actually do it but we got here. So tell us a bit more about yourself and the business and what you do and you've had the most fascinating kind of journey to get to where you are so tell tell the listener all about it.

Rebecca Haydon (01:13)
So you bloody should. So you should.

We got there. We did. We did.

I'm good.

Yes, so I'm Becky. I'm a brand new mom. I have a three month old, so I'm currently navigating motherhood with business hood and all the other hoods that come with the balance of that. But I actually originally started my business back in Australia. So I started doing NLP and hypnotherapy back in 2019. And I had been a performer since then, kind of all my life.

went to stage school, did professional jobs, was in the musicals and everything. was a bit of a test on the mental health of the performing world and decided to step away and step into more mindset because I'd had to do mindset to survive as a performer. And I realized kind of how amazing it was for people. And that's kind of made me what made me want to go into it.

From there, COVID hit and I was like, I can't work with people in person. I had a lot of people, I used to have an office in the house and people would come and we'd do weight loss and we'd do stop smoking and all the things that you think of when you first think of hypnotherapy. When COVID hit, obviously I couldn't do any of that. So I found Instagram, I found the online space and literally the rest is history. It went from there and blew up in front of me. So yeah.

Pippa Goulden (03:00)
Wow, I mean it is amazing what you've achieved in a relatively short amount of time. So we will come onto that in more detail. But I wanna start obviously with the subconscious because I mean it's something that I, we do a lot in my DIY PR membership and my one-to-one clients on the mindset stuff because it's 90 % of what I think holds back. You can learn how to do your own PR, right? But if you haven't got the right things going on up there then you're just never gonna do it.

Rebecca Haydon (03:04)
Yes.

Pippa Goulden (03:26)
Talk to me about the subconscious because I think also the thing that I love about the way you describe it is it's grounded in science. You explain it from a really rational perspective and for me personally that works really well because I can't do the kind of waving the wands and the woo stuff. So just tell us how does our subconscious affect the way we run our businesses?

Rebecca Haydon (03:35)
Yes.

No, the loose.

Yeah, so your subconscious is predominantly running the show. We have a conscious mind and we have a subconscious mind and we have the analytical mind kind of in between where we get to decide what we take on, what we leave behind. The subconscious mind is driving our thoughts and our feelings and our actions and in turn our results. And a lot of the things that are coming from the subconscious mind are programs that you have took on usually between the ages of zero to seven.

at a push 14 or if anything has happened in your life since then that has been quite emotionally driven. So we can still take limiting beliefs on when we're 21, if it's been, you've been in such an emotional state to take it on. And basically the subconscious kind of stores all of these like a hard drive and they're like, I'll take that, I'll take, yep, that's what happened to us. So, yep, they take everything, it takes everything. And then basically you drive from that hard drive. So depending on what beliefs

you took on as a child or what you saw your parents do or not do or what your best friend told you or the bully in the school hall said about you, you will then go into adulthood with that belief system. And this is where a lot of people get stuck because we carry all of that from childhood when we didn't know any different, when we couldn't say, no, actually, I don't believe you. We carry that into adulthood and pretend it's still the truth.

So your subconscious is predominantly running the day. I always say like, if we looked at how many hours you were awake and you equated that to 5%, that's the only 5 % that you're conscious. So the rest of it is coming from your belief systems. So what belief systems do you bring in to every day? That's where we need to look.

Pippa Goulden (05:37)
I mean, it's just a small thing to do, isn't it? So how do we look at them? How do we get into that? How do you start unraveling and undoing all of that stuff that's ingrained in you?

Rebecca Haydon (05:51)
Yeah, so I think the very first step, and I say this all the time, is awareness. Because without the awareness, we actually just stay doing the things that we do. And I think that's why if you're not in the self-development world or the business, growing your own business as an entrepreneur, are doing self-development. Anyway, you're having to. But I think if you're not aware of maybe some patterns that you're having or some things that you keep getting stuck in,

I have a lot of clients that come to me who are very much in like stagnation and they're like, I've literally been stuck on the same amount of clients or the same amount of money or the same amount of whatever it is. Until you can notice that you are stuck in that and you're repeating that over and over again, we ain't going anywhere. We're not changing.

So the very first thing is the awareness. Where in my life am I craving to be something different, do something different, have something different, but my behaviors are currently not matching what that is. That's where we begin. And that's where I begin with all my clients. So really having a look at that. And then usually the behaviors are being driven from your thoughts and your feelings and the language that you use. And then that's when we can start to get into the subconscious mind.

What is driving the behavior? Is it a belief? So is it the belief of I'm not good enough? And then that's driving the behavior that you don't want. That's where you can start to unravel.

Pippa Goulden (07:24)
God, it's so fascinating. And are there common themes you see with your clients? I mean, you work with female founders, ambitious female founders. So are there, do you see the same things kind of through, yeah, yes.

Rebecca Haydon (07:35)
Yes, a solages. Procrastination,

shiny object syndrome, lack of trust, lack of belief. There's quite a few that just play over and over again. And I think because we've been so programmed, especially women, culturally will be programmed from the society and what we see around us. And I think

A lot of people are breaking those moulds at the moment, those are the ones that I tend to see,

Pippa Goulden (08:09)
Yeah, absolutely. And I think something that I'm really hot on and work a lot with, especially my one-to-ones, is strategy. And I know you marry what you do with kind of strategy, which is what really attracted me to work with you in the first place. But, and it's a big but, you can't really do the strategy as I realized until you've done that mindset piece, can you? Because you're just going to end up in the same place.

Rebecca Haydon (08:18)
Yes.

You

Yeah, they

really come as a pair. And I think that's what I saw because when I first, know, I've always had subconscious as a through line of the business and everyone knows me as the subconscious expert as what I coined it now. But when I started, I was doing like a lot of content courses. I was doing a lot of heavy strategy selling, know, I was selling a lot of strategy, but pairing it with the subconscious. And so many people were like, wow, I've like never like,

I haven't married the two of the fact that one cannot work without the other. And I think this is where we get the procrastination, we get the shining object syndrome because people think it's outside of themselves as to why it's not working. And don't get me wrong, sometimes it is your strategy. Like sometimes it might be your messaging, it might be the positioning, there are things that we can look at, but I would say nine times out of 10, it's the person that's operating the strategy.

where we're getting stuck because a lot of the time we know if we're really truthful with ourselves it is us that's blocking that. Can confirm.

Pippa Goulden (09:38)
Yep. Can confirm everything she says is totally right. But I think also it links to

the strategy doesn't it in a way that like I think about my experience was I kind of wasn't.

communicating the right messaging because of the stuff that was blocking me and that kind of linked to it. So once I freed up all of that kind of the mindset stuff and I realized it, I then could then talk to the kind of people that I want to work with and it's really impacted in a good way the business, the people that I'm bringing into the business because they're the people that I love working with, that are getting the results, you know, it's opened it up in that way.

Rebecca Haydon (10:16)
Yeah, definitely. think like messaging, content, attracting the type of client that you want to work with, all of that is very much mindset as well. It's whether you believe that you are capable of doing that, whether you trust that you can charge that much, whether you know that you can work with that type of client. And again, all of that comes back down to the mindset behind it. Like I always say, know, logically, you can go onto Google, YouTube, chat.

chat GPT now, you can learn anything. You can literally put into chat GPT, make me a million pound business strategy, and it will put it there in front of you. And it's like, what is the energy in the belief system that's going to drive that, that's going to have such an impact? And I think that's what we saw with you when we, you know, when we'd freed that space and kind of really opened you up to be who you knew you were. It just allowed the magic to flow, it, with the clients and the type of client that you wanted to work with.

Pippa Goulden (11:11)
Yeah, and just having the right conversations and the right energy. And I think that's something that I kind of linking it back to the PR stuff. I see people holding themselves back so much because there's, I think there's two things. They overthink, so they're worried about putting themselves out there, and then they're worried about what other people will think about them. And they're kind of two slightly different things, but I don't know if you've got experience of that.

Rebecca Haydon (11:36)
Yeah, no, I think what I see more than anything and you know with PR it's visibility, right? So you are getting more visible in front of more people and I think when I see that and I work with that, it's that lack of control, it's the lack of knowing, it's the fear of the unknown. Putting yourself out there brings in a lot of fears, especially if you've had experiences in your past. You know, for example, one of my clients

We went back to a time where she was in assembly and she was talking about this fruit and she talked about the fruit wrong and everyone laughed at her. Now she was five years old at the time. know, we know logistically she was just five. It's okay that she got it wrong, but she took that on and she like physically, she couldn't even speak on stories. You know, she wasn't confident enough to even get in front of the camera. So it really shows kind of that.

putting yourself out there and especially with PR, you are accessing a whole new audience, quite a lot of audience maybe, depending on where you're going with it, if something takes off or you're going in front of a lot of new eyes, and it's the perception of yourself of what's going to happen with that. That was a big one for me, if I'm honest, like had to do a lot of work on that.

in the way of I have no control over what people think about me. And that feels scary. Like that felt really scary. And I think the more you can work on that and allow it to be okay, we can never change the external, we? We can never change what people think of us, but it's how we then perceive and kind of create that for ourselves as a story or a belief, et cetera.

Pippa Goulden (13:17)
Absolutely, but I think also, you know, people don't really think about you in the way that you think that they're going to think about you. None of us have got time. And also, if you see like the post on LinkedIn where you say, I've been featured in this magazine or something, everyone says, well done, brilliant, yay, go you. No, it's not, no one, no one's ever going to be like negative about the fact that you're doing well. And I think, yeah, it's definitely the thing that I kind of see holding people back.

Rebecca Haydon (13:22)
No, never.

Yeah, you never focus on that. No one ever focuses on that. Yeah. Yeah.

Yeah, for sure.

Pippa Goulden (13:47)
And what about, so imposter syndrome, so that's kind of where you're thinking that you're not expert enough or you're not, you don't have the right authority. Can you talk about that in a bit more detail?

Rebecca Haydon (13:58)
Yeah, so again, that probably would come back down to an experience that you've had a lot of the time imposter syndrome. Two things that I see happen. First of all, it's the story that you've created, just like you were saying then, you know, we like to create, we like to catastrophize because your subconscious is trying to keep you safe and that's its primal job. It doesn't care if you're successful. It doesn't care about the money in the bank. It doesn't care about the new book deal that you've got.

and where you want to go and show that book, it cares that you are safe. And I think when you take yourself out of the comfort zone, which is what you're doing with imposter syndrome, you're standing as the authority or you're sharing your message, whatever that looks like, the subconscious goes, wow, no, we are unsafe right now. Like we're in different territory here, we've never been here before. And kind of if we track it back to the ancestors, it's like,

run from the lion, know, run from the tiger, go, go, go. And we've kind of brought that into our life now. And we run from things that are nowhere near as scary as running from a tiger or a lion, but your subconscious perceives that to be true. So when we look at imposter syndrome, a lot of it is this perceived story. And to be honest, a lot of the time when I work with imposter syndrome, it's because you actually believe it yourself.

So a lot of the time people go like, well, they're not gonna think that I'm very good at what I'm speaking about. I'm like, well, where's that story coming from? That's what you are thinking about you that's then mirroring out to outside of you. So it's really about looking, it's all going in, all going in every time, every time.

Pippa Goulden (15:44)
Yeah, it's definitely something that we need to look at where it's all coming from. I mean, I've talked about this, but I recently put myself forward for a speaking op that I wanted to do for the last three years. And I sent the email and they said, yeah, like...

Rebecca Haydon (15:49)
Yes.

Pippa Goulden (16:00)
I've literally, again, the podcast, I've thought about it for three years. And I do think obviously some of the work that I've done over the last three years has got me more known in my, you know, as a PR expert, et cetera, et cetera. It's helped definitely, but I just needed to send that email. I've overthought, I've thought about it for so long. And you know, that's something that we do too much, too often.

Rebecca Haydon (16:10)
has helped.

Yeah.

Yeah, everything

is, magic is always on the other side of the fear and I like, stand by that, you know, a huge driver for me my whole life has been feel the fear and do it anyway. And that has got me into place. You know, it's grown my life the way that it's grown. It helped me move to Australia. I didn't know what I was in.

gonna do, I didn't know anyone. There's been a lot of times where you do have to almost build the trust and the resilience within your subconscious because your subconscious is always going to protect you. I wish I could change that for people, but that is naturally what it's there for. We're never gonna get around that, but actually what you can do is build up the resilience of how you bounce through the hard times, through the challenges.

through that resistance and go, okay, if I did sit on this for three years, where would I be? Or shall we just do it now, kind of as an example, and where would that go? Because we never look at what could happen, what could go right, do we? We always kind of fixate on what could go wrong. And that is, again, from a neuroscience perspective, because your subconscious is keeping you safe. That's what it is.

Pippa Goulden (17:34)
Yeah, God, it's just so much, isn't there? There's so much to unpack. Can you talk a little bit about parts? Because that for me was really like, changed, like it changed a lot for me, I think, in terms of the parts work. Yeah.

Rebecca Haydon (17:41)
Yes.

Yes, so without massively going into it,

I always liken parts to the Disney film Inside Out. So if you've watched that, you'll start to understand. So we have like an internal family system in our mind where every single kind of feeling that we have is a part. And when we're not in what we call self, which is calm, confident, capable, curious, we call it the Cs, when we're not playing from that, when we're not

in ourself, we are in a part. So if you're currently listening to this podcast and you've had a really overwhelming day, you will be in overwhelm. If you're currently listening to this podcast and all you've done is fret about the future all morning, you will be in fear. And we have these little parts that come in and again, exactly like belief work, they have come in to protect you at a certain time. So,

one part will come in when you were five years old because something happened and it had to protect you. And it kind of comes in, it's like, no, I'm here and I'm here to keep you safe and I will do anything to protect you. But a lot of the time it's protecting us from things that aren't scary and that aren't unsafe. It just perceives to be true. And I think like with the parts work, what I love more than anything is it gets you to detach from your feelings.

because a lot of the time we can run our business from our emotions. And that's when you're in fight or flight, complete response, like you're literally reacting within everything that you're doing. And I know that you really resonated with me talking about reaction versus responding in your business when we first started working together. And with parts work, you can go, hello, overwhelm, like come on in, we give them a name, we give them a character, we give them,

dress, we know what they're wearing, we get them to sit down and we ask them what you're protecting me for because that's all it is and I think just kind of having that back and forth that's what you found so powerful wasn't it just being able to talk to that part.

Pippa Goulden (19:57)
Yeah.

Yeah

absolutely so I have Mrs I mean this will sound bonkers won't it but Mrs Doubtfire and she goes off I I send her back to the kitchen to cook the shortbread when she pops into my brain and it honestly

Rebecca Haydon (20:05)
Mrs. Doubtfire, she was a dream.

Pippa Goulden (20:14)
And I know whoever says this is probably going, what? But it is quite amazing how when you, when I think it's really recognizing that feeling and rather than just reacting to it and going, God, it's scary. It's actually going, why, why am I feeling that? it's because of this. I can actually say to that, no, we're not going to behave like that today. We're going to do something else. And that made a really big difference for me in being able to compartmentalize those feelings that weren't actually benefiting me.

Rebecca Haydon (20:29)
They understand then.

Yeah, exactly, because you can sit in those feelings for so long. You know, like that, it feels good, right? We get used to it. We almost get addicted to sitting in them. Like I know before I did this work, like I was addicted to like sitting in victim. If I literally look back and like play my performing arts career, like no wonder I didn't get where I wanted to go because I was not in self. Like I wasn't coming from who I actually was. It was all these parts.

getting in the way, but the moment that you know how to regulate them and talk to them, just like Inside Out, you know, even if you've watched Inside Out 2, they've brought in some new parts in that film and Anxiety is one of the parts that comes in and she takes over the motherboard and she's like, no, we've got to do it this way. And that's what happens. And all of a sudden you're like, who was I today?

I have no clue what I was doing, like who am I? Whereas like if we can just regulate that and go, okay, overwhelms here or Mrs. Doubtfire's here or you know, whoever else other parts that you want and ask them, what are you protecting me from right now? How can we support you? They work with you instead.

Pippa Goulden (21:52)
Yeah it's is so it's amazing I really loved it and one of the things that I see a lot and I'm sure you see this too is people using time as an excuse for not getting things done.

How do we get around that? Because it's something that people in the membership are often like, I just haven't had time and I used to be quite nice about it and now I'm starting to get a bit more like, come on we do have time because we scroll endlessly or we focus on things that we've kind of repeated, we're repeating patterns of things that we know aren't working for us rather than taking the action I guess of the thing that we're a bit scared of. Is that something that you see?

Rebecca Haydon (22:23)
Yeah.

Yes. Yeah,

I mean, for me, time is an illusion. It really is because you can have two people, we all have the same amount of hours in the day, but one person can be like, my God, today went so quick. It was really quick today, wasn't it? And the other person was like, today dragged. We're both on the same hours. We both had the same 24 hours. So I always say that time is a complete perception of how you make it.

And I think when it comes to business and the structure of business and what you prioritize, which again is a very important word, that's where we start to look and see what you're currently being held back from. So what are you prioritizing? Like if I asked you, and sometimes I do this to my clients because it really calls them out, but if I ask them to like audit what they did yesterday, they get quite embarrassed because they're like,

Okay, I've been found out, like she's on to me. And I always use the GIF that's like always watching Mike Wazowski. But like I think a lot of the time when we don't make time, it's either not a priority and fair enough, you have made a choice and that choice needs to be strong in the fact that you've made the choice or it's a form of self-sabotage.

And that's usually what it is, if I'm honest.

Pippa Goulden (23:55)
Absolutely. And it's something

I see, especially in the kind of small business entrepreneur industry. We buy the courses, we do, we sit, learn, you know, and actually it's take, especially for your PR, you can learn whilst you're doing it. You don't need to sit and learn for hours and hours and hours. It's the taking action that makes the difference. But I often get from people, I'm just figuring it out this week and I'm just going to do this. I'm like, no, come on, it's time to take action. Let's just go for it because we're

Rebecca Haydon (24:11)
Mmm.

Yeah.

Pippa Goulden (24:25)
hiding from something aren't we by doing that?

Rebecca Haydon (24:28)
Yeah, and that's exactly what it is. If you've got to the point where, you know, I have a lot of clients who work with me who are very self-aware, but if you aren't aware of what you're doing right now, but you're like, ooh, I'm starting to feel a little bit called out here, I would just go, what am I protecting me from? Like, what do I need to figure out? It's the same as when, I mean, I do this all the time because I know subconsciously what's happening, but if someone's,

DM'd me interests to work with me and then that I don't hear from them. I'm like, here we go. Right, what should we protect myself from now? You know, like, or it takes them 48, 72 hours to get back to me. I'm like, what's, what we thinking about here? Like, do you need the 72 hours to have a think about this? Really? Like, and sometimes you do and that's okay, but I think it's like just questioning that.

and understanding that the protection is only gonna prolong how long it takes. And just like you said then, I'm very much about pairing the action with the new belief system. You know, I don't just change beliefs for my clients, I solidify it into their lives. Because if we don't do that, you're always gonna go back to old habits. And actually the more action you take, the less scary it gets anyway. So.

just that first step or just that first pitch or whatever it is, you're gonna go, like, just like you said, send in that email, you were like, why did I wait three years to do that? Do you know what I mean? Like, you will have that understanding and pairing that with the belief and the belief work that is important is going to help you carry on taking that momentum because consistency and momentum go hand in hand with business. And I think that is partially.

You know, I would say that that was what's created success for me is consistency, momentum, other things as well, but they're a big part of it. And if you're not giving yourself chance, which again is a belief, if you don't give yourself the chance to do it, what are you keeping stuck for? What are we doing anyway? You know, what's the point?

Pippa Goulden (26:43)
Yeah, it's so true. actually, I was literally about to ask you about consistency because again, it's something that I see people maybe trying it a bit at the beginning and then it, you know, PR, it's a slow build, right? It's about building momentum. And actually I had a guest that I interviewed yesterday for the podcast who's doing amazingly well with her PR and she said, you know, it is that consistency. I know when I stop because it kind of starts falling away. Whereas when I'm doing it and I'm in

that like pushing mode to be more visible. More things come to me because people can see that I'm out there and can see what we're doing. And yeah, so from a consistency perspective, it makes such a difference, doesn't it?

Rebecca Haydon (27:28)
Yeah, and I think consistency comes down to trust. And not a lot of people talk about that. know, like everyone's like, well, just keep showing up, keep showing up. And it's like, it's you showing up when you've got no external validation, when you've got no external results, that's when you need to dig deeper. That's when you need to trust yourself more. That's when you need to go, no, this is what I'm committing to and this is what I'm doing because what I see happen, and this will be happening across the board,

is the moment that you stop, you then teach your subconscious mind that you don't follow through. And that's why I get a hell of a lot of clients go, but Beck, I've set these goals, I haven't done them before. And I'm like, well, have you committed to them before? Like if we actually sit down and get really honest with yourself, have you? And they're like, no. And I'm like, well, we can't take that as the true thing, can we? And you're learning, you're kind of teaching your subconscious that you say you're gonna do something and you don't do it. And that becomes a habit.

I have that so often with clients, with a lot of people who I work with, whereas if you can create a little bit of consistency, and that could be tiny, start small, what has to happen for this to happen? Your subconscious goes, she said she's gonna do something and she's done it. Okay, well, we'll do that again. And you start to build that, it's all compound with the subconscious mind. It's all the compound effect.

Pippa Goulden (28:50)
It's so interesting and it all links so much to the...

the small business owners that I work with but I guess that's because it's you know it's across the board isn't it and whatever your discipline you're in you know all of these things are going to affect it. Let's talk about your own PR and how you've because you have I mean you've built your business mainly through Instagram which really is quite an incredible in this day and age you know it is amazing really there's not that many people out there now who can really use Instagram in the way that you

Rebecca Haydon (29:00)
Yes.

you

Pippa Goulden (29:25)
done it but you you have also used PR to kind of get known for what you do haven't you?

Rebecca Haydon (29:31)
Yeah, so I worked with a PR company in Australia and this was when I was kind of more focused on hypnotherapy outside of the entrepreneur space. So I was on the news talking about sleep, like hypnotherapy that's gonna help you with sleep. I was talking about weight loss. There was like a couple of things with that, which I really enjoyed. I really loved doing that. And I think what I found really interesting with

the work that I did with the PR company out in Australia, she was actually in New Zealand who I worked with, but I was in Australia, was kind of how the different takes that you look and the different perspectives, like that always blew my mind that she could take something that I was doing and then like come with this like perspective. And I was like, whoa, like I'd never seen it from that, but that almost stands you out in front of a crowd, doesn't it? So that's from like an actual PR standpoint, that's what I've.

That's the kind of experience that I've had. But other than that, think kind of my own PR of just knowing the right people and being invited to the right places, I think that's been a huge one for me.

Pippa Goulden (30:40)
Yeah,

I think you're really good at tapping into your zone of genius, which is, you you connect to people through talking, don't you? And you do the podcast interviews and the guest membership slots and all of that stuff. And that's kind of connected you instantly to your target audience.

Rebecca Haydon (30:56)
Yeah,

you kind of, think I learned that very quickly from my own podcast was that the amount of stuff I can say about the subconscious, like I would just never get that across in a post or a carousel or even on my stories really. And I do stories every day because I love them, but I can never get that amount across. And when I launched, I mean, I launched my podcast back in 2020, it's been about 14 different names and different things as we've gone along.

But I really started to notice people not only were being nurtured better through my podcast, but they were getting to know me more. And it was just doing so much for me that I was like, okay, I have to use this. I really have to use this. And I love talking, as you can tell. I love performing. That's part of what I did as a career. So it's kind of marrying the two together and especially the guest expert sessions that I used to do.

I I was on, I probably was on about an 80 % convert rate on every one that I did because I was going into group settings that were very diff, they were teaching something very different and I was coming in from a subconscious perspective and everyone was going, wow, this like marries together and you know, off we went. So that really worked for me as well.

Pippa Goulden (32:13)
Yeah, think that, you know, that's, it's a really good example of how PR can be incredibly effective in a way that people don't really think about often. They, you know, they think it's about press coverage. And actually, I imagine for you the press coverage would be great from a credibility and, look, I'm in here. But actually it's that, it's that stuff that really connects you to your target audience.

Rebecca Haydon (32:25)
Yes.

Yeah, for sure. It would be the authority and you know, the, the, look at me in the magazine or whatever from that perspective. But I think it's the, for the work that I do, it's trust. that people have to trust me and pretty much everyone who I work with one-to-one has known of me, has known someone that I've worked with before, have binged my podcast. Like there's always a trust connection and that is more important than me having been featured on this morning or, know, whatever that is.

Pippa Goulden (32:38)
Yeah. Yeah.

Yeah. Yeah.

Yeah, yeah,

I mean that would be nice. It's gonna happen if anything, if anyone's gonna make that happen it's you. And tell us about how, how do people work with you? What are you, what are you up to these days? Obviously post-baby.

Rebecca Haydon (33:05)
That would be lovely. It's on the vision board.

Yes, still kind

of like half on maternity leave. But I set the business up to still be running completely whilst I was off, which was amazing. And I was kind of really proud of, I literally took the whole year to do that, which was really, really incredible. So I've got a membership called the Subconscious Membership, which is kind of like a monthly membership where we work on different themes, kind of the themes that we spoke about today, imposter syndrome, self-doubt, trust.

selling, whatever else, and that's kind of a really in-depth way to work with me that's not one-to-one. I obviously have my one-to-one, which you were an amazing one-to-one to be part of, and that's my kind of one month, three months, six months, and then I also have a little millionaire's hypnosis bundle, which has been doing very well, actually. I love it, because it just kind of gives people a taste of hypnotherapy as well.

Pippa Goulden (34:11)
Yeah, I mean, I never thought I think I've said to you when we first started work together, I can't be hypnotized. I've tried it. It doesn't work for me, obviously. And now I was like, my God, this is amazing. So good. I loved it. And so what what is this year going to bring for you? What is 2025? mean,

Rebecca Haydon (34:18)
Don't you ever.

I'm so excited. So I actually am launching a new arm of the business in 2025. Yeah. Why not? Well, some, you know, in full baby swing, I nearly said the name then, but I'm not announcing the name just yet, but it's basically an NLP school. So I can qualify people to teach NLP to other people and I'm creating a subconscious school.

Pippa Goulden (34:37)
Of course you are!

Rebecca Haydon (34:58)
of sorts and then I think everything's going to kind of come under the name of that and spread into that. That's going to be a very big project which I'm very excited for and kind of launches end of Q1. That's pretty much my main priority for now, doing what I do and what I love, growing the membership which has always been such a passion of mine and I think kind of having maternity leave gave me

the go to push that more too, which has been amazing. So yeah, I'm very excited.

Pippa Goulden (35:31)
well I'm very excited for you too and I know that our paths will keep on crossing because yeah you've been amazing for me and yeah thank you for coming on PR Made Simple. We did it! Here we are, we've come full circle. thanks so much Bec. See you soon!

Rebecca Haydon (35:36)
for sure.

We did it! Can you remember the session where we like, we'll sit there and we'll be on an interview together and you'll be like, we've done it, we did it. Here we are. Thank you. Bye!